So a whole new cereal has been created, no doubt a cheaper alternative to the original All-Bran, my favourite Kellogg cereal for many years completely ruined. In comparison the new recipe tastes bland... もっと見る
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All bran change of recipe profit before quality no taste whatsoever disgusting texture soggy cardboard. Reviewed directly they don’t care owned by Italians now won’t buy any Kellogg product again and... もっと見る
This has got to be the most disgusting cereal I have ever tasted. Why change a formulation that was tasty and loved by lots of people to some slimy pieces of cardboard sticks. They say they tested th... もっと見る
Yet again I have bought fruit and fibre cereal box from another supermarket and yet again it’s almost impossible to find any fruit in it, shoutout be called fibre and that’s it! Just turn matter of... もっと見る
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Discover Kellogg's healthy breakfast cereals and snacks. Find nutritional advice, healthy recipes and Kellogg's offers and promotions online.
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M50 2HF, Salford, 英国
- kelloggs.co.uk
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Very disappointed
I actually went to great lengths to find the old recipe and bought as many boxes as I could to eat before the last best before date. I think this says it all.
I thought it was out of date
It was that bad I had to check it wasn’t out of date and that it was actually Kellog’s and not a cheap own brand version. It’s nothing like All Bran, it might as well be a whole new cereal, the only element that resembles all bran is the brown sticks - in fact I think I’d rather eat sticks!
Had been eating this for years, but not anymore!
Whoever taste tested this and approved needs a new job pronto!
So all in all disgusting and another example of a previously good brand now making bad decisions and fixing what isn’t broken.
Lastly it’s that bad I’m writing a review on Boxing Day!
Absolutely vile
Absolutely vile, slimy, crunchy (not in a good way) and tasteless.
Adding my voice to the All Bran…
Adding my voice to the All Bran complaints. Why on earth they've changed it to this I can't understand. I stopped buying Special K when they ruined that, now I'll never buy this again either. I hope no one messes with Grape Nuts or I'll never eat cereal again!
New Allbran recipe ...Disgusting move by Kelloggs .
Disgusting move by Kelloggs .. not only have you delivered shrinkflation, you have added tasteflation !! .. without doubt this change is to save money dressed up as "To avoid Food waste" ... who exactly was complaining before ? I have been using Allbran for 30 years and feel my loyalty has been totally betrayed. If something is getting expensive to make, put the prices up and let the customers decide if they want to pay it. Don't hide behind lies and replace with a cheap alternative. I tried the new recipe and it was a pasty chalky disgusting experience. I will never buy it again.
Massive step backwards
Massive step backwards. The bigger cruchier sticks try to dig holes in your gums; it's difficult to get on the spoon and doesn't even taste as nice never mind better!
My advice would be to check fibre and sugar content v oppositoin. I have moved to either Aldi or Waitrose Bran Flakes at a fraction of the cost and improved taste and ease of use
Awful All Bran …
The new recipe All Bran is absolutely awful. Tastes like cardboard. Won't be buying anymore.
Albran ruined
Albran ruined. They say that the new shredded cardboard saves on waste being thrown away ie the dust left at the end. Well that was the best bit I don't think anyone threw the dust away. There is waste now because I've jut thrown a box full away into cardboard recycling
A massive downgrade
The new 'improved' recipe for All Bran is a fundamental mistake. The new formulation does not absorb milk and stays crunchy and dry. I'm sure that sounds great on paper but that's not what All Bran is. Original All Bran was great at absorbing the milk and becoming soft; that's what people liked about it. One can only assume that changing the fundamental design of All Bran is more financially advantageous for Kellogs.
In a nutshell, it now tastes like undercooked pasta. I won't be buying again until the recipe is changed back.
The new recipe is terrible
The new recipe is terrible. Kelloggs needs to bring back the original recipe.
Disappointed in new recipe.
Have had all bran for breakfast for many years and was sceptical when it was announced a change in production etc. The new All Bran is awful both in taste and texture. I have thrown the rest of the box in the bin, I just cannot eat it.
Dreadful stuff
LIke most food manufacturers Kelloggs, to cut costs ,have ruined this product . Gone is that nutty flavour and crispy texture which reduced to a hearty mush with hot milk . Now we have sickly sweet wooden sticks which refuse to break down however hot the milk is. (Have they added araldite to the recipe?) Pack went straight in the bin.
Kellogg's
Kellogg's, What The Heck have you done, ?😖
I was looking forward to a nice bowl of soggy tasty all bran,
they are horrid!
I wanted all bran, and didn't get all bran, instead, I got tasteless crunchy hard sticks, please change it back..I'm binning the box after one bowl, won't be buying them again, sorry
It's a NO from me .
Kellooggs
Kellooggs. Please take note of the feedback & bring back old All Bran. The New Recipe All bran is absolutely disgusting. I actually nearly choked on it today. It’s solid. It doesn’t melt like the normal one. It tastes awful
Thoroughly terrible.
New "Fibre Plus" All Bran...yuck!!!
The "new" All Bran "Fiber Plus" is the most disgusting thing I've ever put into my mouth! Like little twigs that goes slimy when milk is added. I've used All Bran for 30 years as it helped my 'bowel problem' but now it's absolutely useless to me. This change of product is another example of the Yankee owners putting profits above people's health by making the cereal cheaper to produce. Once again, trying to fix something that wasn't broken! My whole box of that disgusting, "new" All Bran went straight into the trash bin. Wake up Kelloggs! Hopefully you'll lose billions of £$€ on such folly...
Enough is enough
I have enjoyed eating the original Kelloggs All Bran for about 40yrs and have now been forced into looking for an alternative brand. How a company can change a winning cereal recipe into one that becomes totally inedible is mind boggling!!….Kelloggs I have only two words to describe this new cereal…ABSOLUTE GARBAGE!!!!!!🤢
Oh no what did you do
Oh no what did you do? I have been eating all bran since my teens and go to a lot of trouble to find it in the Netherlands. You have ruined it. The only person that is happy with the change is my personal trainer. He wanted me to give it up for something richer in protein, you have made that very easy!
Shocking ....like eating twigs off our…
Shocking ....like eating twigs off our tree. Dry and hard. Even the birds wouldn't eat it. Bring back the original all bran. Do not change a good product.
All Bran Ruined
Devastated that kelloggs are still pushing the awful "high fibre" all bran on customers when nearly everyone who has tried it finds it virtually inedible and completely inferior to the original cereal in taste and texture. The new all bran is sold in a very similar package to the old one, which i feel misleads customers into thinking thry are about to tuck into something very similar to the original - thereby adding to the shock and disappointment of the 1st mouthful. I hasten to add that perseverance doesnt improve the experience. I have been enjoying this cereal for morw than 50 years, ny parents ate it, my children like it.... this is a terrible move by kelloggs... and shame on them for ignoring the views of their loyal customers. If original all bran doesnt return i fully expect this line to be discontinued as the target audience all hate this awful new version 😭😩🤮
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