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Do NOT trust the insta-videos, the result of this mascara relies a lot on what type of lashes you already have. It is the worst mascara I have ever used. Did nothing for lashes, no lift, no length, no nothing. But worst was, that it is damn near impossible to remove. I ended up using 5 different products getting it off of my lashes. The process was both painful and tedious. Furthermore, I contacted them about the return policy. They offered me 10% back and to keep the product. That is not my interest, because it’s not useable whatsoever. They then said I have to pay the return myself, and they’ll be deducting 5$ from the money I’ll get in return cause of storage management. With all of that it’s almost not even worth it to send it back, because I’ll end up paying almost as much as it cost. Very disappointing and would not recommend to anyone.

Love this mascara! I have straight lashes that I have to curl and I’ve tried every mascara. They look great right then and about an hour later they go straight again and/or smudge under my eye. This mascara keeps my lashes curled all day with no flakes or smudges. I did try the brown this time but will go back to black so it will show up better with my skin tone. Well worth the money!!😊

I liked that I can apply it in the early morning and it stays in my lashes. No raccoon eyes or flaking on my cheeks. I have a job where there can be no air conditioning and my lashes still look great.

Ordering was easy. I love the mascara

I will never go back to a brush mascara ever again- I’m obsessed with the iron wand. The results look so natural and clean. No clumps, no black under your eyes. Amazing product! Highly recommended !!

Best mascara I have ever used. It doesn’t clump, it stays tight n perfectly all day. I will never use anything else. I was getting to the point to start using false eyelashes. Now, I don’t need to. Love, love, love!

This mascara is perfect for enhancing your natural look. It’s easier to control how much you are wearing, so it works especially well for seniors.

I would like to rave about this mascara, I’ve never had results like this before, and trust me, I’ve tried many mascaras in the past. Immediately my lashes curl upwards and stay like that all day, it’s simply amazing and I’d recommend it to everyone. Five stars and more!!

I was really skeptical about how well the iron wand would work, but I actually love the way it works. Great product

Finally found the best, BEST mascara ever! I am almost 80 years old and have tried so many mascaras over the years. All of them managed to flake. ALL the available choices. Then THIS !
It stays on without clumping or flaking. REALLY!

Allergic to the max, had swollen eyes for 3 days after using it once.

The original from Helena Rubenstein will never be outbettered, unfortunately out of production after I used it for 36 years :(

My eyelashes are fine and sparse, so the usual mascaras I have bought over the years, clump and overload the lashes. But this one is different, allowing to build up layers gradually to obtain the desired effect.

I like this mascara but I wish it was a darker black. I already have dark lashes so it doesn’t show up as much. This mascara would be great on someone who had lighter colored lashes.

Love the metal wand applicator! I’m older with some hooding, and the wand makes it easy to get close to the lash base without getting mascara on your waterline and lids! As a blonde, I am enjoying the new brown shade, which is perfect when you want a more natural look. My lashes are very fine but long, so I like that the metal wand isn’t overfilled - there are no giant globs and clumps deposited on my lashes, like I experience with every other mascara I’ve tried. It just takes a few extra moments to apply two thinner coats. And, yes, it does stay on! Fabulous!! It’s humid in the South, and we like our water and outdoor activities. A swipe of castor oil across my lashes and lids before I get in the shower is all I need for no-tug removal.

very easy to use and works well! instant longer lashes and no clumping or smudging. works well with the straight lashes as stated. this is the first mascara ive used in years! keep in mind it works with what lashes you have and doesn't make it fuller. i have gaps and shorter lashes along my lash line that dont get coverage so still have to use workarounds to get around that.

Looks natural and doesn’t leave me with black eyes

Love!!!! Amazing Mascara does not budge or smudge! Already re-purchased to share. Jen 😊

I thought the Mascara was the BEST BROWN I have ever tried. The metal wand is easy to use without clumps & excess product hanging off the end of applicator. I hope you will make more products in the future in same BROWN shade. It’s a rich deep warm color that compliments redheads! I will surely be a repeat customer! Hats off ❤️

The mascara stays put well! I still use a lash curler. The iron wand doesn't seem to curl them as much as advertised...

Love the little wand, although it doesn’t LinkedIn as well as advertised, but overall love the product