PPC Live レビュー 122

The industry needs more people like Anu Adegbola.

I first met Anu at Hero Conf, and from day one she has been someone I’ve learned from, looked up to, and genuinely enjoyed being around. She’s one of those rare people in our industry who can challenge you to think bigger while also making you feel welcomed and supported.

That’s exactly why PPC Live works.

PPC Live isn’t just another marketing event. It’s a community built by someone who truly cares about helping marketers learn, grow, connect, and share knowledge. The environment is inviting, collaborative, and full of people who want to help each other succeed.

As someone who writes industry content, participates in podcasts, attends conferences, and recently stepped onto a larger stage myself, I know how important it is to have spaces where people can learn without ego. Anu has created exactly that.

The conversations are valuable. The people are incredible. The insights are actionable. And the atmosphere makes it easy to ask questions, share experiences, and have honest discussions about what’s actually happening in PPC, SEO, AI, and marketing as a whole.

I left with new ideas, new connections, and a renewed excitement for this industry.

Anu, thank you not only for creating PPC Live, but for being a mentor, a leader, and someone who consistently gives back to the marketing community. The impact you’re making extends far beyond the event itself.

5 stars. More community, less fluff. That’s what our industry needs.

PPC Live was a great event with wonderful like-minded people. I sincerely enjoyed hearing from such a diverse and insightful panel and appreciated the audience interaction and the roundtable-style format. The event felt tailor-made to the people in the room in real time, and the insights were extremely valuable. I heard several people talking about their takeaways the next morning unprompted. Highly recommended!

It was an amazing session at PPC Live. There was a full room of professionals, eager to discuss the challenges of Paid traffic, and some of them were even standing.
I enjoyed the live discussion about everyone's daily struggles and some potential solutions that, of course would need testing. Thank you, Anu Adegbola, for organizing and leading it.

I had the opportunity to be part of PPC Live yesterday while attending Boston, and it was an excellent experience from start to finish.

The discussion was highly relevant to where digital marketing is heading, covering topics such as AI accountability, the transition from DSA to AI Max, and how marketers can adapt to increasingly automated advertising platforms without losing strategic oversight.

What stood out most was the quality of the conversation. Rather than focusing on hype, the session explored practical applications, real-world challenges, and the responsibilities that come with AI-driven decision making in PPC.

The team did a fantastic job organizing the event, facilitating engaging discussions, and bringing together experienced practitioners willing to share honest insights.

If you're involved in PPC, paid media, or digital marketing, PPC Live is absolutely worth following. Looking forward to future events and discussions.

– Aashna Makin
Performance Marketing Manager & PPC Speaker

This was such an amazing event and I learned so much in such a short amount of time. The varying viewpoints definitely make it all so valuable. There’s a difference between instructions and healthy debate and I love how much more I learned by how differently everyone recommended doing things.

Great insightful event, great energy and knowledgeable community 👏🏻👏🏻

As someone who is new to the PPC space the event was very informative and open to questions with a friendly and approachable panel

I stepped out of the usual day-to-day routine and headed to PPC Live 19 in London - and I’m really glad I did.

It’s easy to get caught up in dashboards, optimisations, and constant testing, but events like this are a great reminder of why I enjoy working in PPC in the first place: learning from people who are deep in the trenches and genuinely care about doing things better.

Big thanks to Kat Sale, Nils Rooijmans, and Dave Alexander for sharing honest insights, real examples, and practical ideas that I’ll actually be taking back into my accounts.

And a special mention to Anu Adegbola, mMBA - this day simply wouldn’t have happened without her. From start to finish, the event was incredibly well run, and that doesn’t happen by accident. Huge respect for pulling it all together so smoothly.

Left the event feeling inspired, motivated, and full of ideas - exactly what a great industry event should do.

I attended my first PPC Live of the year and it was honestly such a win. The speakers were brilliant and actually shared some really useful insights rather than the usual fluff you sometimes get at these things. It was also just great fun, the energy was high the whole time and the networking was absolutely on point. It felt less like a stiff conference and more like catching up with a massive group of people who actually get what we do.

I’d highly recommend making it to the next one if you can. It’s easily one of the best ways to stay on top of what’s actually working in paid search right now while meeting some top-tier people in the industry.

A brilliant event filled to the roof with industry friendly people and top quality speakers

The event is getting better and better each time, and no matter how many years of experience you may have, there’re always a lot that you can learn from this community. It’s a really safe and lovely environment for everyone to share their PPC journeys, the highs and the lows, and then go back home full of ideas. Highly recommend!

An event so good, I signed up for the next one before I even left. 😄✨

It was genuinely one of the best industry events I’ve been to in a while. The speakers were insightful, the conversations were energising, and I walked away with a much clearer sense of where PPC is headed in the future.

Also, a small reminder that no matter where you are in the world, great advertising still comes down to the same fundamentals: understanding people, being creative, and staying curious.

What made this experience stand out wasn’t just tactical PPC advice, but the depth of thinking behind it. The sessions challenged assumptions, from questioning whether websites will remain central to brand presence, to unpacking how Performance Max can hide value if you don’t know where to look.

What the team does particularly well is move beyond surface-level tips. The focus on bid and priority matrices based on real user queries (not assumptions), disciplined negative keyword frameworks, single-product ad group structures, and actually analysing where budget is being spent shows a commitment to precision and accountability.

The discussion around Lost Leads vs Bad Leads was especially valuable; it reframes how performance marketers evaluate outcomes.

In a landscape where SEO, PPC, and AI-driven ads are converging, this event reinforced that the real advantage lies in structured thinking and having a repeatable approach to solving problems. Practical, thought-provoking, and genuinely useful for anyone serious about performance marketing.

I’m still thinking about all of the brilliant speakers and soundbites from the latest PPC Live event.

Kat Sale Reminded me why I love working in Paid Marketing, and with House of Performance (HOP) (I especially enjoyed the quiz).

Dave Alexander Gave some incredible insight on how we can better utilise “lost leads” - I made so many notes on this!

Nils Rooijmans Reminded me of the importance of scripts. I’ll be carving out some time next week to really dig into this.

Lots of food for thought, can’t wait for the next one!

I attended my first PPC live this February and I recommend it for anyone in paid media and even for product marketers who do user acquisition.

There’s so much to learn from our ever-changing industry, and this is the right place to be.

Everyone is kind, intelligent, and knowledge sharing is a big part of our industry, so good job to Anu for putting this together.

What a wonderful PPC event this was to be a part of 🙌

PPC Live was a hive of knowledge. A room full to the brim physically but also with really in-depth technical PPC expertise from people that live and breath the channel.

I felt right at home 😅

My phone's notebook was crammed with things I'm going to be testing out from Kat Sale, Dave Alexander and Nils Rooijmans, who's scripts have enabled me to carry out things on a PPC account I didn't even know were possible!

Being my first PPC Live experience, I was unsure at first, but cant recommend enough - some really great chats, and better people.

Great event, great people, great talks!

The PPC Event Live was an incredible experience from start to finish. The sessions were packed with valuable insights and genuine conversations that felt both informative and inspiring. Every speaker brought something different to the table, turning complex PPC topics into engaging discussions that kept everyone hooked.

What stood out most was the openness and energy throughout the event. The discussions went beyond surface-level talk, diving deep into strategy, creativity, and the future of digital marketing. It was refreshing to see experts and attendees alike so eager to share ideas and learn from one another.

Overall, the event had the perfect mix of professional knowledge and friendly interaction. Whether you were a seasoned marketer or just starting out, there was always something meaningful to take away. I left feeling motivated, informed, and excited for what’s next in the PPC world.