The etching is clean and sharp. I am making these available as a gift option at 5-year increment anniversaries to my employees, and they are going like hotcakes! People love that it is the 40oz and not a smaller one, and they love that it is the Stanley brand and not a cheaper cup that won't keep things as cold/hot as a good quality cup. I really appreciate that the logo can be added with their name if they want, so we can customize it quite a bit. Plus, the biggest winner for me is that it isn't painted on but etched - huge quality difference. The only thing I would wish different--the shipping can be half the cost of one cup if you only need to order one. Boo. If the shipping wasn't such a bummer and the ordering so irregular for my staffing, I'd make these available as a gift for any anniversary! Totally a win if you get a code for free shipping!