Our Innovation
Founded in 2015 in Sweden, Maurten exists to serve an ecosystem of sports fuel and digital resources that advances humans to their full athletic potential. This started with the development and launch of patented Hydrogel Technology, enabling athletes to more easily consume high-carbohydrate fuel during training and racing while being easy on the stomach. The Maurten range includes Gels, Drink Mixes, Solids, and the Maurten Bicarb System â a platform that has fueled some of the fastest race times in history.
Maurten is the fueling partner for various major events around the world, including the IRONMAN Global Series, Berlin Marathon, New York City Marathon, Boston Marathon, LâEtape du Tour de France, SBT GRVL, and T100 Global Triathlon World Tour.
Maurten products are the go-to fueling platform for many elite athletes, including Eliud Kipchoge and Hellen Obiri in the marathon, Keely Hodgkinson on the track, trail runner Kilian Jornet, and triathletes Flora Duffy and Alex Yee.
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