Arctic Fox レビュー 

They got back to me fast but the response was inadequate. I have hair that was bleached to about a level 8 blonde, and I have had colors in before but they were about completely faded. I bought Enchanted Espresso, which is supposed to be a very dark brown according to their own photos- I got a fawn brown/dark blonde result on the blonde in my hair? If even that. They offered a 15% discount on my next order, as if I'm going to waste more on their colors in this economy after this result.

It was amazing. It’s so vibrant
I’ve had it in for 3weeks and it still looks amazing

Bit disappointed in the products.
I spent £50 in order to get free delivery as shipping to the UK was a lot.
I ordered frose and periwinkle
From the online descriptions and pictures these colours should have showed up in my hair.
They did not at all. I sat with it on for a long time too. Nothing.

I used the black color and it turned my hair sewage green! I've been dying my hair for years and never had an issue till I decided to try arctic fox. Now I'm stuck with sewage green hair till I can grow it out!

The colors came out really great and with the right care they stay vibrant for long. Sorceress especially was my favourite.

£8.00 delivery charge after such negative reviews?? No chance!!

Loveeeee this hair dye!! Lasts longer in my hair than any other brand I have tried so far! Smells amazing too! Would recommend

I used emerald green dye and I loved results. It is important to remember, that such artificial tones won't bring the same expariance as natural ones and it won't be truly permanent even with those which say so. This tone did stain till first 3 washes and colour bled for those same 3-4 washes. The emerald tone itself after initial 3 washes changed to more torqouise blue/green, but I still loved this tone since it looked vibrant and without touch ups for more than a month looked great, while with other hair dyes the wash out tone and look is not visually pleasing and also changes fast. Process was really easy and colour smelled so good comparing to all the past expariances with many different brands over about 7 y. Depending on how long are your hair, how much you want to dye and is it a first time or a touch up, one package can be used for multiple times .

Didn’t do anything, just a waste tbh

The color of the item was very faint, yet the odor it carried was extremely strong. Despite washing it four times and soaking it in baking soda for two hours, the unpleasant smell persisted. the color also almost compleatly washed out after 2 of the 4 washes ( i did my hair 1 day ago) left my hair damaged and dry asf

I used the Arctic fox wrath. Color is very beautiful however no grey coverage whatsoever … NONE .. Very disappointed.

I used their hair dye for years and though I have a very dark hair color, it cover white hair for around two months and doesn't damage my hair AT ALL. Highly recommended as a product, I don't focus on the company itself since it was driving some controversy which I honestly don't care about, but their products are legit.

Sadly disappointed, the formula isn't good and doesn't stay on hair.

Very disaponted. Need to black out my hair after years. At least its good for homescent. Not good for anything else.

They stole my money. I paid, and got nothing. They say it got lost and is not their problem because I didn't pay extra. This is stupid, they can't choose not to provide a product that I paid for because of something they made up to get extra money. They are thieves.

Honestly, if I could give a 0 star I would. I used Transylvania and it made me legitimately consider shaving my head.
It stained EVERYTHING in my shower. Oh and my entire body. I have washed my hair several times and every morning I have to scrub my neck and my face from wherever my hair touched my skin while I was sleeping. My skin is raw and dry from having to scrub it every day of my life. I have been dying my hair for over a decade and this is 100% the worst hair dye I have ever used in my life. Do not use this unless you enjoy being stained blue/black indefinitely.

Extremely Disappointed – Poor Service and No Accountability

I’ve been a long-time user of this hair dye brand, always purchasing through third-party retailers with no issues. This time, I decided to support the brand directly through their website—and I regret it completely.

I placed an order for 2 bottles of Purple AF on April 22nd. Over a month later, the order still hadn’t arrived. I reached out to their team after patiently waiting and was met with vague responses, no ownership, and emails that were never signed by a named representative—which felt dismissive and unprofessional.

Eventually, after multiple follow-ups that I had to initiate, a replacement was sent—but only after more confusion and an incorrect invoice. When it finally arrived, I received exactly what I had paid for, nothing more—despite them claiming in later emails that an extra bottle was being sent “as a gesture of goodwill.” That never happened.

I asked for a full refund due to the incredibly poor experience—delayed delivery, no proactive communication, multiple errors, and a lack of basic courtesy. Instead, they offered a discount code (forcing me to spend more) and repeatedly avoided addressing the issue directly. Even after escalating, they still refused a refund and continued to reply without signing their names.

This was not just a delay—it was an exercise in how not to treat a loyal customer. If this is how they handle direct orders, I will never shop directly through their website again—and I strongly urge others to stick to reliable third-party platforms until the brand improves its customer service and accountability.

Queenie
Update: After posting this review, the company has completely stopped responding to my emails. They never sent the extra item they claimed and refused to issue the full refund I requested—even after all the delays and mishandling. This just confirms that once they’re publicly exposed, they go silent instead of taking accountability. I strongly advise others to order through trusted third-party sellers instead of directly.

I used the caitlyn arcane color, it was beautiful at first lovely vibrant and identical to what i was looking for lasted a week or so that was fine with me the only issue is now my hair is stained with an ugly green teal neon blue mixture with blonde stripes that didnt stain for whatever reason. Ive tried so many methods I tried vitamin C tabletes I tried baking soda and dish soap i even bought a color remover which ive succesfully used in the past and it barely lifted anything. I assume it stained because its blue, my friend used the pink and it didnt stain. Just upset because this color is hideous and i cant do anything about it, i’ll probably have to bleach it, dye over or pray it fades with multiple washes.

I have used various hair colours over 25 years of using bright colours, and, for me, this is the best.
I mainly use Purple AF, over bleached hair. It lasts better than any other dye, I love the colour and it stays well. If I do want to ramp it up a bit, I’ll use a little as a conditioner as it also leaves my hair lovely and silky, with a lovely aroma.
It also doesn’t stain the skin, so I don’t wake in the morning with a purple forehead or cheeks from leaning on my hair!
The new squeezable metal tubes are an improvement on the single-use and difficult to empty plastic bottles. The negative is that the large size is about a third smaller than before, but costs the same!
Negatives- it’s expensive, especially ordering from the UK and paying postage. The reward scheme is awful, it’s not usable with other promotions, so if you don’t notice you’ll end up paying more than everyone else! It also means that if you are order enough to qualify for free postage, it will be removed when you add the voucher.
All in all, It’s my go-to colour, but I wait for promotions to buy in larger quantities, and don’t use the rewards.

Ordered 4 different colours, 3 bold, 1 silver. NOT ONE OF THEM STAYED ON. Followed all the instructions even to the point of leaving it on overnight. Not worth the money and even if you do have issues they won't do anything