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After having read the book "Hook Point" by Brendan Kane, I decided to take things one step further and enroll in coaching. Needless to say, I consider it to have been one of the best decisions I made... ãã£ãšèŠã
My journey with HookPoint has been a mini master's class in virality. Michael and his team are a tremendous resource that truly know what they are doing. HookPoint has a deep understanding of au... ãã£ãšèŠã
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About Hook Point
Who We Are: Hook Point is an industry leader in viral content strategy and social media marketing. With over 18 years of experience, weâve partnered with global brands, influencers, and creators like MTV, Paramount Pictures, and Taylor Swift to help them capture attention and build lasting engagement in todayâs digital landscape.
Our Unique Approach: We specialize in our Viral Content Model, a research-backed approach that empowers brands to generate massive visibility and real conversions. From initial strategy to execution, our work creates an impact that resonates and endures.
Why Choose Us: Hook Point stands out by delivering measurable results tailored to each clientâs needs. Whether youâre a solo creator, an emerging startup, or a recognized brand, our strategies are designed to help you stand out in a crowded market, amplify your reach, and turn views into revenue.
Join the ranks of successful brands that have unlocked growth through Hook Point's strategies. Ready to transform your brand's visibility?
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Exactly What We Needed to Refine Our Brand Voice
Michael is an exceptional trainer who brings clarity, energy, and actionable insights to every session. His deep understanding of the Hookpoint framework and real-world examples made the concepts easier to grasp and apply.
What I appreciated most was his ability to give direct yet constructive feedbackâalways encouraging growth without sugarcoating. He made sure every team member felt seen and heard, and he challenged us to think beyond surface-level messaging.
Thanks to Michaelâs guidance, weâve significantly improved our creative strategy and sharpened our messaging approach. His sessions have been both inspiring and transformative for our team.
Highly recommended for anyone serious about leveling up their brand communication.
I have loved working with Hook Point
I have loved working with Hook Point. It was a little odd at first trying to figure out exactly how their program works. Once we understood the path forward it has been one of the best resources for our growth and success on social. We are a bit of a slow team to grasp the concepts and apply them, the whole team on the Hook Point side has been patience and worked at our pace.
When we started, we only had a few videos ever get more than 100k views. Now we have a video get 100k almost every week with dozens getting over 1m a year.
10 out of 10. Would definitely recommend to my mother!
So far - spent a lot of money, waited and unimpressed
So far, I am unimpressed with the Hookpoint service. The sale was that they would help teach me how to âideateâ and script videos that will go viral.
One they accept 10k they take weeks to set up the kick off call (not a lot of substance). It then takes additional several weeks to set up 2nd call that is 1.5 hours with about the last 10 minutes spent talking about my specific videos. The majority of the call was very generic and clearly boilerplate.
Now i am left to my own devices to film videos. I so not feel much more educated than when i started. I am going to review their materials and if i do happen to âgo viralâ ill revise this review.

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Michael is the best.
Michael from Hook Point has been AMAZING in the way he communicates ideas and strategies, and how he understands our own ideas and challenges. He's kind, enthusiastic, brutally honest, and probably more patient than we even deserve sometimes! I've learned so much from him, and after all these weeks figuring out the best viral-potential ideas for our little team, I'm excited to jump into the next phase.
Andrew is so insightful and paysâŠ
Andrew is so insightful and pays attention to finding solutions that I would be comfortable executing
Very strategic, friendly and action oriented!
Outstanding information and support
Outstanding information and support. Hookpoint provides actionable advice and great coaching. There is so much to learn to be successful on social media and the team at HookPoint can help you learn to master an approach that is natural for you.
Incompetent representative and coach
I spoke with the Hook Point representative Natalia today and was genuinely surprised by her lack of knowledge around how to leverage social media to generate cash flow. When I asked whether their one-on-one coaches had any proven online presence (followers, content, etc.), I was told they didnât and that they âdonât need it.â In todayâs world, especially for anyone promising to help build or grow a business, having such limited social media experience and knowledge is a huge red flag.
Set up for success
We just completed 8 sessions of work with Michael and are coming out confident and excited about our ability to grow our business on social media. We've really appreciated Michael's systematic approach and being able to tap into his deep reservoir of knowledge!
Iâve had an amazing experience learningâŠ
Iâve had an amazing experience learning from hookpoint and Michael. Our calls have been incredibly valuable and I feel insanely prepared to blow it up with viral content on virtually any social platform. Iâm excited for the continued support and what weâre gonna do. I have so much more clarity and comfort with how to execute and make this happen. Thank you!
5 stars for Viral Trends
5 stars for Viral Trends â they truly get Social Media
Viral Trends has been instrumental in helping me understand how Social Media really works. No empty phrases, no fluff â just clear insights and a deep understanding of what actually matters. Iâm genuinely grateful to this team. They donât just scratch the surface â they go straight to the core. Top-notch!
Great approach to social strategy
Great approach to social strategy. I have a clear understanding of how to build my online presence and what works for me.
They are very thorough and detailedâŠ
They are very thorough and detailed about how the process is to be handled, using data to drive results.
The detailed analysis and informationâŠ
The detailed analysis and information around how to go viral was very helpful and showed us a blueprint on how to be successful.
Value Packed with Actionable Information
I just spent two days at a social media conference, and Brendan Kane brought such amazing value.
I didnât know about half of what he taught about until he brought it up.
I really didnât realize there was so much science that went into creating viral videos. I picked up a copy of his âThe Guide to Going Viralâ book.
There are so many bonuses packed into that book, I canât wait to really dive in and put all this new information to work for me. Iâm looking forward to get his two other books as well.
Thank you Brendan and the Hook Point team for sharing so much value.
Brendan Kane is such an amazing andâŠ
Brendan Kane is such an amazing and intelligent person. One of the most humble people I have met. His books are a source of incredible knowledge.
The guide to going viral is an awesomeâŠ
The guide to going viral is an awesome book. Itâs a must any creator must have.
They are incredible
They are incredible! He engineers social media to a degree unfathomable. Everything he says is almost opposite from the gurus and this is why it works
Absolute phenomenal experience workingâŠ
Absolute phenomenal experience working and listening to Brenden Kaneâs incredible info about the guide to going viral
The Expert Hands Down
Wow! One of the most informative & relatable experts in this field. I will NOT look at short form videos the same. He showed me so much about the psychology of being viral and he has proof of concept with companies and personalities big and small.
Youâll learn the steps to making content that goes viral
You show up and they guide you thru the process of content making and what makes a viral video. There is a science to it. I have throughly loved the process and the knowledge I received. This process has taken me to the next step in my content creation.
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