Great - can book next day events. Once in the booking website , easy to book. Need to improve - not very easy to find the booking site , because all searches take you to membership purchase ( n... もっと見る
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I highly recommend getting a Merlin Annual Pass, so much on offer from Theme parks to Sea life adventures, days out in London, Cadburys world and so much more. These cards are game changers as an Ind... もっと見る
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Merlin has canceled all four of our annual passes without any prior notice. They have accused me of sharing my pass details with someone else, which is completely untrue. When I contacted customer... もっと見る
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Ability to go to many different places under one pass. It is a shame that with the essential pass you need to book at the very last minute (I day before) as booking it earlier (for certain attractions... もっと見る
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企業情報
当該企業による記述
Unlock unforgettable in 2025 with a Merlin Annual Pass - the ultimate passport that unlocks epic days out at the UK’s biggest & best attractions! Get access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks. Say YES to an EPIC season of fun! Merlin Annual Pass is your portal to incredible adventure, heart-racing rollercoasters, and so much more. With a Merlin Annual Pass, you can visit over 20 attractions including Alton Towers, Thorpe Park, The LEGOLAND® Windsor Resort, The London Eye, and SEA LIFE Aquariums. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family!
連絡先
Arbor Building, 16th Floor 255 Blackfriars Road London , SE1 9AX, London, 英国
- 01372 751411
- info@merlinannualpass.co.uk
- merlinannualpass.co.uk
3.6
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Great day out at Alton Towers
We arrived early about 9:45, by the time we got into the park it was 10 am, straight onto spinball, 10 min wait, then we made our way to x-sector, 35 min wait for the smiler, it’s definitely feeling its age now, let’s just say it’s not as smooth as it used to be, carts are looking a bit dull and are starting to rust in places, but still a great roller coaster, next up was oblivion, best drop coaster in the uk, after all these years , but the area could do with another permanent ride, we made our way to thirteen and Rita, we didn’t manage to get on Rita I don’t mind a 60 min wait but when it’s 90 that’s not for me, we moved onto the wicker man, 30 min wait then the Congo river rapids and moved onto nemesis reborn, Galactica and then some intoxicator, all in all a great day out, not to busy and used our 20% discount for some drinks , can’t wait to go back
2026年7月24日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Guest,
Thank you for sharing your lovely feedback!
It's so wonderful to hear what a great day out you had at Alton Towers! We're delighted to hear how many rides you were able to experience and that you made the most of your visit.
We appreciate your comments regarding The Smiler, and we’ll be sure to pass your feedback on to the relevant team. We understand that when the park is busy, wait times can sometimes be longer than expected, but our team members will always do their best to manage queues as effectively as possible and ensure guests have the best experience.
We're also pleased to hear you were able to make use of some of the benefits included with our Gold and Platinum Merlin Passes, that's exactly what we love to hear!
We look forward to welcoming you back to Alton Towers and our other attractions soon to create more magical memories.
Kind regards,
Basic pass from overnight stay offer
Received the basic pass as part of an offer on booking an overnight stay at Alton Towers. Definitely worth it as we are using it plenty to take our six year old to various of Merlin attractions over the year, saving a significant amount of money in the process.
2026年7月27日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Tom,
Thank you for sharing your feedback!
We're so pleased to hear you were able to take advantage of our 'Stay for the Night, Play for the Year' promotion.
It's wonderful to know you find your Merlin Annual Pass great value for money and that it allows you to make the most of family days out across our attractions.
We can't wait to continue welcoming you back to our attractions and help you create even more magical memories throughout the year!
Kind regards,
Absolutley brillinat
Absolutley brillinat, in every interaction, the team we're patient, helpful and proactive with their advise.
Would thoroughly recommend the Merlin Annual Pass.
2026年7月24日
自発的なレビュー
Merlin Annual Pass からの回答
Hi David,
Thank you for sharing your wonderful feedback!
It is so amazing to hear how much you enjoy visiting our attractions. We’re delighted to hear you’ve had such positive interactions with our team members. They will be thrilled to receive this feedback, as they genuinely care about creating the best possible experience and ensuring every guest has a fantastic day.
Once again, thank you for sharing your kind words. We can’t wait to welcome you back soon to create even more magical memories with your Merlin Pass!
Kind regards,
Love Merlin
Love Merlin
Love LEGOLAND and looking forward to summer in all the parks
2026年7月19日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Rebecca,
Thank you for sharing your feeback!
It's amazing to hear how much you love LEGOLAND! We can't wait to welcome you back throughout the summer for more fun filled days out and to help you create even more wonderful memories at our attractions.
Kind regards,
Great
I love my merlin pass. Great perks and allows me to visit my favourite attractions all year. The pre booking process could be slightly easier/more convenient with an app though in my opinion.
2026年7月18日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Jo,
Thank you for taking the time to leave your review!
It's wonderful to hear how much you love your Merlin Pass and that it enables you to visit your favourite attractions throughout the year.
We also appreciate your comments about the pre-booking system. We always strive to make the booking process as simple as possible for our guests, so we'll be sure to pass your feedback on to the relevant team.
We hope to welcome you back soon for many more magical days out at our attractions!
Kind regards,
Annual pass = multiple days out
Since having our merlin passes days out are just easy and cheaper. We got our annual Merlin pass as part of our stay at the Chessington resort and have since visited a further 2 times and plan to visit Legoland and Warwick castle. Just so easy and great family days out. Thank you for helping us to create such fantastic memories.
2026年7月18日
自発的なレビュー
Merlin Annual Pass からの回答
Dear Guest,
Thank you for sharing your lovely feedback!
We're so pleased to hear you were able to take advantage of our 'Stay for the Night, Play for the Year' promotion. It's fantastic to know you've already made great use of your Merlin Pass by visiting Chessington World of Adventures multiple times, and that you're planning trips to LEGOLAND and Warwick Castle in the near future.
It's wonderful that your Merlin Pass has enabled you to enjoy special family days out together. We can't wait to welcome you back to more of our attractions soon to create even more magical memories!
Kind regards,
Got a Merlin pass with an offer
Got a Merlin pass with an offer when we booked a nights stay at LEGOLAND. Have used it in London to go to The Shrek Experience and Sealife which were right next to each other.
Great experiences and something we’d never be able to afford to do as a family of 5 without the passes!
Would love to see a few more experiences in the South West of England that we could use our passes for but nice to do a few things in London.
2026年7月13日
自発的なレビュー
Merlin Annual Pass からの回答
Hi R Smith,
Thank you for sharing your lovely feedback!
We're so pleased to hear you were able to take advantage of our 'Stay for the Night, Play for the Year' promotion. It's great to know you've already made use of your Merlin Pass by visiting Shrek's Adventure and SEA LIFE London.
We're delighted the pass has given your family the opportunity to enjoy experiences that might not otherwise have been possible.
We also really appreciate your suggestion about adding more attractions in the South West. We love hearing feedback from our guests.
We hope you continue making lots of magical memories with your Merlin Pass, and we look forward to welcoming you back to London and many more of our attractions in the future!
Kind regards,
Investiert Lebenszeit, sonst ist die Enttäuschung gross!
Ihr solltet ein paar stunden eurer Lebenszeit in die recherche investieren um das kleingedruckte zu lesen... Wenn ihr nämlich denkt - ein Merlin-pass gilt für die merlingruppe werdet ihr enttäuscht! Es gibt anscheinend nur 3 im shop, es sind aber gefühlt 50 unterschiedliche, je nachdem wo ihr kauft gilt dieser pass entweder für alle parks und attrKtionen von merlin- oder eben nur da, wo ihr gekauft habt... Fallt nicht darauf rein, so wie ich!
2026年7月18日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Sven,
Thank you for taking the time to share your feedback!
We're sorry to hear that the pass wasn't what you expected. However, during the purchasing process, our website clearly states that the Merlin Annual Pass provides access to UK attractions only. This information is also included in the Terms and Conditions, which all passholders agree to when purchasing their pass.
While Merlin attractions are available outside of the UK, each country has its own Annual Pass option with its own benefits and participating attractions. However as a UK Gold or Platinum Passholder, you are entitled to discounted entry at selected international Merlin attractions.
If you would like to discuss you Merlin Annual Pass further please contact us on info@merlinnannualpass.co.uk.
Thank you again for taking the time to share your feedback.
Kind regards,
Booking could not be more difficult!
Merlin have managed to make the simplest thing hair-pullingly complicated!
To stay at a hotel all you have to do is go to the website and book the hotel. Then go to a different website and get the entry ticket for the passholder and then go to a different website and get the "friends and family" ticket for the non passholder and then go to a different website to get the access card for the passholder. 4 website, 3 payments - batshit crazy and takes forever
You can phone their booking desk but they can only book the hotel
If you are not a passholder you can go to one website, book the room and all the tickets. there is a huge discount for the tickets making it impossible to know if being a member is a saving
It is worth the effort but......
2026年7月14日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Charles,
Thank you for taking the time to share your feedback!
We apologise you feel the process of booking a Short break, along with the park tickets, is not as simple as you feel it should be.
We understand that booking through the Merlin Holiday Club requires you to visit a more than one website. This is because the Merlin Holiday Club is an exclusive benefit for our Gold and Platinum Passholders.
Day tickets are not included with Holiday Club bookings, as most, if not all, guests staying through the Holiday Club already hold a Merlin Annual Pass. Therefore, any passholder tickets will need to be pre-booked through the pre-book portal, as they normally would. Likewise, Family & Friends tickets and Ride access slots should be booked through the usual booking process.
Your comments are appreciated and we thank you again for taking the time to share your feedback.
Kind regards,
Enjoyed the London eye & Shrek
Enjoyed the London eye, lovely clear day could see 360° view. Queuing was not to bad, but stopping everyone to take a photo made it slower. Shrek experience was lovely both for kids and adults. You enter and the queue for a lift but hot waiting. Then you queue again before you get to the experience. Waited about 30 plus to get there. Again things were slowed by picture taking.
2026年7月15日
自発的なレビュー
Merlin Annual Pass からの回答
Dear Guest,
Thank you for taking the time to share your feedback.
I'm so pleased to hear you enjoyed your visit to the London Eye and Shrek's Adventure! It's wonderful to know you loved the views from the London Eye as much as we do.
I'm sorry to hear the queues were a little longer than you expected. On our busier days, some guests like to take their time capturing photos to remember their visit, which can occasionally slow the queue. We really appreciate your patience and your understanding.
We hope to welcome you back to enjoy more of our amazing attractions again soon!
Kind regards,
Cancelled my gold passes
Cancelled my gold passes, had them for 5 years can't seem to get the dates I want now especially with ride access, ride access should be included with the gold pass if you are disabled and not book separately on a different app as most of the time you can't book the same day
2026年7月16日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Kurt,
We’re sorry to hear that you have made the decision to cancel your Gold Passes due to the availability of Ride Access Pass slots.
Following guest feedback that our busiest and most popular days were reaching capacity too quickly, Ride Access Pass allocations for the 2026 season will now be released three months at a time. We will also continue to offer alternative allocation waves, and we are extending the release window from 24 hours to 48 hours for guests who may have been unable to secure a pre-booking.
We appreciate that it can be frustrating when you’re unable to secure the dates you are hoping for. However, to ensure the process remains as fair as possible for all guests, including day ticket visitors, we’re unable to automatically provide a Ride Access Pass slot.
We will continue working with our teams to help as many guests as possible access Ride Access Pass availability on their preferred dates. The health and safety of our guests remains our highest priority, and we need to ensure the system is managed safely while keeping queue times as manageable as possible for all guests who require additional support.
Thank you for sharing your feedback and for your understanding as we continue to review and improve the experience for our guests.
Best wishes,
Must do trip for the rollercoaster fanatics!
First time at Alton Towers. It's a great place for the brave. We went on a very hot Friday in July. We knew it would be busy but were date restricted. The park was inundated with school trips (as we expected) which in turn forces your hand to buy a FastTrack pass to make sure you get the best of your day. Even with a FastTrack pass there was a fair amount of queuing. The queue times for the big rides were often over 1 hour with frequent closing of rides which can be frustrating when you have waited a long time.
More shaded areas and water fountains would help on really hot days. The water coming out the fountains is very slow which creates long queues. Park was super clean and the grounds are stunning. All staff we encountered were really helpful and friendly. We didn't stay over at the park hotels as I couldn't justify the price against the reviews.
2026年7月10日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Lisa,
Thank you for sharing your feedback!
It’s great to hear you made your first visit to Alton Towers. We understand that it can be frustrating when queue times are impacted, especially on hot days. Please be assured that our teams work hard to manage queues as effectively as possible and ensure guests have the best experience during their visit.
We also appreciate how disappointing it can be when a ride closes unexpectedly after you have been waiting for a long time. These decisions are never made lightly, but the health and safety of our guests and team members is always our highest priority to ensure everyone can enjoy our attractions safely.
It’s lovely to hear you found the park clean and the grounds well maintained. Our teams work hard to create a welcoming environment for all guests, so they’ll be thrilled to hear your kind comments, and to know that you found them helpful and friendly.
Thank you again for sharing your experience, and we hope to welcome you back to Alton Towers for another fantastic day out in the future.
Kind regards,
Annual pass and Merlin attractions
So far this year we’ve been to Thorpe Park and Chessington world of adventure, both have been great. We went to the London eye, the Dungeons and Madam Tussauds two days ago. I am disabled and have used the access pass which in the theme parks is basically a virtual queue so that you can rest before rejoining the real queue. The annual pass is great and a very economical way of doing all of the Merlin attractions.
The only downside was the state of some of the restrooms mostly because some people are mingers but also trying to get the automated hand washing machines in Chessington to work was impossible.
2026年7月7日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Edward,
Thank you for sharing your lovely feedback.
It's amazing to hear how many attractions you've visited so far this year and that you've found the Annual Pass to be such great value, that's exactly what we strive for!
I'm also pleased to hear the ride access pass has helped make your visits more comfortable, We strive to make our attractions as accessible as possible, so we're pleased it has made a positive difference to your experience.
Regarding your comments about the Bathrooms, your feedback is appareciated, and will be passed onto the relevant teams so they can review these areas.
We hope you continue to enjoy many more fantastic days out with your Annual Pass, and we look forward to welcoming you back again soon.
Kind regards,
Great way to save money
Never had an annual pass before but since Feb I’ve gone from being an essential pass holder to a Gold pass holder. Loving the freedom of being able to go in parks for however long I like without having the feeling of wasting a day ticket & with the Gold pass the discounts of food/drinks & merchandise is brilliant & the free parking is great too. Plus the discount on hotel stays is great too. Would recommend for anyone who loves the parks.
2026年6月21日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Sarah,
Thank you for sharing your lovely review!
We're so pleased to hear that not only did you purchase an Annual Pass, but you also upgraded to our Gold Pass – that's amazing!
It's fantastic to know that your pass gives you the flexibility to visit whenever you'd like, whether that's for a full day out or just a couple of hours.
We're also delighted that you're making the most of the Gold Pass benefits, from discounts on food, drinks and merchandise to free parking and savings on hotel stays.
We can't wait to welcome you back for more amazing adventures and magical memories soon!
I have been trying to purchase Merlin…
I have been trying to purchase Merlin Annual Passes for my family of three through my work's Rewards Gateway scheme for over two weeks now, and the whole experience has been incredibly frustrating.
Initially, the Rewards Gateway link to the Merlin website worked. I was able to select the passes, enter all the pass holder details, upload photos, and complete every step right up until payment. Every single time, however, the website failed when I clicked to pay. I repeated the entire process countless times, wasting a huge amount of time re-entering details and uploading photos.
A few days later, the problem became even worse. Now, whenever I access Merlin through the Rewards Gateway link, I receive the message: "Unable to load data required to view." This has been happening consistently for the past six days.
Rewards Gateway confirmed to me that Merlin is aware of the issue and is working on it. Today I also contacted Merlin directly, and the adviser confirmed the same thing. Unfortunately, they couldn't provide any timeframe for a fix and couldn't help me purchase the passes at the discounted rate because they said it must be done through the Rewards Gateway link.
At this point, I honestly struggle to believe that a genuine technical issue would take over two weeks to resolve, especially when it completely prevents customers from making a purchase. While I have no proof, it does make me wonder whether this is more than just a bug and whether Merlin has deliberately allowed the issue to continue during one of the busiest times of the year to limit the number of discounted annual passes being sold. If that isn't the case, the lack of urgency in resolving the problem certainly gives that impression.
For my family, the difference is almost £100. That saving is the only reason we were planning to buy the annual passes in the first place. Paying full price simply isn't something we can afford right now, so we've missed out entirely.
What makes this even more disappointing is seeing reports from other customers that Merlin has honoured discounted prices or refunded the difference for some employee benefit schemes, while those of us using Rewards Gateway have simply been told to wait indefinitely with no solution and no alternative way to purchase the passes. Whether there is a valid reason for this or not, it feels inconsistent and unfair from a customer's perspective.
Please don't advertise discounted annual passes through employee benefit schemes if customers are unable to buy them when they need them. You've wasted hours of my time with repeated booking attempts, entering the same details over and over again, only to be met with errors every time. The whole experience has been extremely disappointing, and sadly my family has now missed out because we simply cannot afford to pay the extra £100 for the passes.
2026年7月8日
自発的なレビュー
Merlin Annual Pass からの回答
Hi G Buko,
Thank you for taking the time to share your feedback. We're very sorry to hear about the difficulties you've encountered while trying to purchase your Merlin Annual Passes through the Rewards Gateway scheme. We appreciate how frustrating and disappointing this has been.
As you've been advised, we are aware of the issue affecting Rewards Gateway customers, and we would like to reassure you that this is a genuine technical issue. Our teams are working as quickly as possible to investigate and resolve the problem so customers can once again purchase their passes without experiencing these errors. At this stage, we do not want to provide a timeframe for resolution as we would not want to set expectations that we may be unable to meet or cause further disappointment. However, please be assured that resolving this issue remains a priority for our teams.
We recognise that these employee benefit schemes can provide significant savings for families, and we understand how disappointing it is when you are unable to access those discounts. We kindly ask for your patience and understanding while we work to resolve the issue.
While we appreciate your concerns regarding how other discount schemes may have been handled, we're unable to comment on or match offers that may have been provided in individual cases
Once again we are sorry for the frustration and inconvenience this situation has caused.
Kind regards,
Merlin Annual Pass からの回答
Hi Chris,
Thank you for sharing your feedback!
I am pleased to hear you find our booking system easy to use, that is always the aim!
We can't wait to welcome you back to our attractions soon!
Kind regards,
I was tryng to book merlin annual pass…
I was tryng to book merlin annual pass through my work portal and due to merlin dumb team the site is currently crashed for every work portal. Customer service team is horrible and no help at all. They are doing descrimination and giving the difference back to blue light card people belongs to NHS. But totally refused to pay other work portals like reward gateways or perks to work. This is highly un professional that one of their colleagues agreed to pay the difference and given that in written to my NHS friend. But playing totally dumb with others and refusing to help at all. For the family of 5 or 6 its like 200 pounds extra to pay for essential pass. Very very unhappy with their behaviour.
2026年7月7日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Guest,
Thank you for taking the time to share your feedback.
We appreciate how frustrating it is to encounter issues when trying to purchase a Merlin Annual Pass through Blue Light Card or any other employee benefits scheme.
We're sorry to hear that you felt our Customer Service team were not as helpful as you had expected. We can assure you that our advisors always strive to provide the best possible service and do everything they can to assist our guests. Unfortunately, in this instance, the technical issue is outside of their control.
Please be assured that the issue has been raised with the relevant team, who are working hard to resolve it as quickly as possible so that guests can purchase their passes without experiencing any further difficulties.
While we appreciate your concerns regarding how other discount schemes may have been handled, we're unable to comment on or match offers that may have been provided in individual cases
We understand that a Merlin Annual Pass is a significant purchase and that the Blue Light Card discount offers great savings. While we're currently unable to apply these discounts due to the ongoing technical issues, we kindly ask for your patience and understanding while we work to restore the service.
Thank you for your feedback, and we sincerely apologise for the inconvenience this situation has caused.
Kind regards,
They can take any attractions off…
They can take any attractions off whenever they decide to. They removed all of the blackpool attractions off at the same time and made no apology. Not even 1 “bring a friend” ticket. They could take off all the london attractions next and if you have already signed up then theres nothing you can do about it
2026年5月13日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Kirstie,
Thank you for sharing your feedback!
I'm sorry to hear that you feel this way. We can appreciate the frustration when any changes occur. Attraction availability can change over time in line with our terms and conditions, which all Passholders agree to when joining and although the Blackpool attractions were removed, we will always endeavour to give our Passholders as much notice as possible,,
On 4th June 2025, Blackpool Council announced that two buildings it owned would in future be managed by the Council’s wholly-owned tourism company, Blackpool Tourism Ltd. These arrangements replaced the management by Merlin Entertainments, who had operated the attractions in these buildings on the Council’s behalf since 2010.
We continued to manage and operate the attractions up to and including Thursday 31st July. After that, Blackpool Tourism Ltd commenced management and operation from Friday 1st August. Anyone who took out a new or renewed Merlin Annual Pass or a new Merlin Monthly Membership up to and including 31st July 2025 was also able to access these attractions until 31st December 2025, excluding any applicable restricted or closed dates.
However, we have continued to operate SEA LIFE Blackpool and The Gruffalo & Friends Clubhouse, in a building leased from Blackpool Council.
Once again we apologise for the way you feel and aprrecaite taking the time to leave feedback.
Kind regards,
Fantastic pass for a family!
Fantastic pass for a family with children! It saved us over £1000 for all the attractions we had booked for this summer holiday alone. We will definitely return to the Alton towers, Legoland and the Chessington world of adventures as my kids love them.
2026年6月24日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Ka Ho,
Thank you for sharing your lovely feedback!
We're thrilled to hear how much you and your kids love the Merlin Pass, and it's incredible to hear that you've saved over £1,000 too! We can't wait to welcome you back to our attractions for even more unforgettable adventures and amazing family memories together.
Kind regards,
Fantastic value
Fantastic value. I can't believe how many amazing experiences I've had using the Merlin Annual Pass and I haven't ventured outside London yet.
Every venue I have been to has been incredible. Thankyou
2026年7月3日
自発的なレビュー
Merlin Annual Pass からの回答
Hi Ste,
Thank you for your lovely review!
It's great to hear that you feel our passes offer great value for money and delighted that you enjoyed your visits to our London attractions. We hope to welcome you to our other attractions soon so you can enjoy even more memorable days out.
Kind regards,
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