Absolutely ridiculous customer service! The product exists in the shop but not even online, and nobody answers the phone or WhatsApp messages. In Dubai, this level of management and communication is s... ãã£ãšèŠã
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Really poor experience. Ordered a training top for my sonâs local football team. The size chart is ridiculously complicated to understand. Chose to do pick up from the club to save on the high shippi... ãã£ãšèŠã
The order took ages to arrive, way after the season had started. Also, half of the order ended up being unavailable and was refunded
Ordered from here three times now for two different school sports kits and swimwear. Orders have been processed quickly on all occasions with a fast delivery time. Seemless exchange process - I ordere... ãã£ãšèŠã
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Absolutely ridiculous customer service
Absolutely ridiculous customer service! The product exists in the shop but not even online, and nobody answers the phone or WhatsApp messages. In Dubai, this level of management and communication is simply unacceptable. Very disappointing and honestly a shame.
Delivery was over a month late and wrong product
Delivery was over a month late. The initial product was lost. When the product did get shipped out, the details i had paid for werent there and the cap was a size smaller. It felt like they just packed the next cap that came in their hand and shipped it...
Our account manager Holly is justâŠ
Our account manager Holly is just fantastic, plus the products are great, delivery fast and the options available just brilliant.
The order took ages to arrive
The order took ages to arrive, way after the season had started. Also, half of the order ended up being unavailable and was refunded
Still no order coming on 2 months.
Ordered a training top through Morecambe FC,
Still not arrived and order says collected,
At least get the stock to the shops in time for the season
Prompt service and good quality product.
Very slow service
Very slow service. Over 3 weeks and still no dispatched items and no updates sent from Surridge.
Be Cautious!! Huge Blunders, Major Delays, Terrible Communication and Follow-Through, and False Commitments and Resolution Promises
There is no option to give zero stars â if there were, I would use it.
Our university sports club placed a custom football kit order with a stated delivery timeframe of around one month. The order was delivered nearly three and a half months later. Despite the excessive delay, we accepted the kits in good faith. However, upon receipt, we discovered a serious customisation error: the correct number had been clearly specified during ordering, yet the jersey was printed incorrectly. This resulted in duplicate squad numbers and immediate disruption to official club fixtures. The company acknowledged responsibility and confirmed that a replacement would be prioritised, with a follow-up update promised the following week. That update was never provided. Multiple follow-up emails have since gone unanswered.
This is not simply a case of one mistake. It reflects a repeated pattern of delay, lack of accountability, and failure to follow through on commitments. A paying customer is still without the correctly customised product months after the original order was placed.
Operational delays can occur. Production errors can occur. But prolonged inaction and silence do not resolve problems, they amplify them. For a company supplying custom sportswear to organised teams, reliability and communication are fundamental. Unfortunately, in this instance, both have fallen well below acceptable standards. For organisations ordering custom kits, reliability and responsiveness are essential. Based on this experience, I would strongly caution teams and clubs to carefully consider this before placing any orders with them.
Disappointing is an understatement.
Poor experience and feedback
Really poor experience.
Ordered a training top for my sonâs local football team. The size chart is ridiculously complicated to understand. Chose to do pick up from the club to save on the high shipping cost. Product arrived after long wait. Size didnât fit. Requested an exchange. Totally rejected by staff even though item was not personalised. Unhelpful and total waste of money and time. Disappointing.
XL means different for different hoodies of the same brand
They don't have uniform size which is an important thing for a brand. I had a hoodie of size XL which fits me absolutely fine. Now when I ordered windcheater from them, these are tight. Even another hoodie of the brand is tight. When I compared the old hoodie with new hoodie, the size differs. Pathetic standards and no proper resolution if you report them. Stay away from this brand guys.
I havenât received my package in nearlyâŠ
I havenât received my package in nearly 3 weeks having paid £7 delivery charge. Still not arrived

Surridge Sport ããã®åç
The customer service by SDL GROUP isâŠ
The customer service by SDL GROUP is unprofessional and disgusting.
Avoid anything coming from them.
CON ARTISTS
I've just ordered over £300 on PE Kit! The items are not true to size and they won't swop them because they have the school logo. I'm taking this up with Trading Standards. They must make a substantial amount of money ripping people off.
Still no items received after a month
Ordered a month ago, still no delivery. No updates. Phoned to be told they've been 'busy'. Useless.
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