Purely Diamonds were recommended by a friend, and I'm glad they were. Prices were fair, delivery was prompt, and the ring was exactly as described (and she said yes). I did shop around a little,... ãã£ãšèŠã
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Purely Diamonds were recommended by a friend, and I'm glad they were. Prices were fair, delivery was prompt, and the ring was exactly as described (and she said yes). I did shop around a little,... ãã£ãšèŠã
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My family have dealt with Claire, at Purely Diamonds, and some of her colleagues too, several times in the last few years. Weâve always found that they were all very helpful and really friendly.... ãã£ãšèŠã
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I spotted a gorgeous ring on the Purely Diamonds site which I felt my wife would like, to replace a ring she had had stolen. The site presented many different options such as the ring style, the gold... ãã£ãšèŠã
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Always a bit nervous when buying expensive products from the Internet. No worries with P.D. My wife's new Diamond earrings arrived exactly as promised. My wife is delighted with the earings, they do... ãã£ãšèŠã
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Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate lifeâs most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
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Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, è±åœ
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Purely diamonds always provides quality at very competitive prices. Never get jewellery from anywhere else

Purely Diamonds ããã®åç
My wife and I would like to thank Tracey, Clare and team for such a positive shopping experience.
My wife's engagement ring, which was 33 years old, had lost a stone and wasn't practical to repair.
We came across Purely Diamonds online and arranged a face to face appointment with Tracey in the Manchester office.
Tracey took time to run through ring options and sizes with my wife and she was very patient and knowledgeable.
The prices were so good my wife took the opportunity to upgrade her eternity ring.
The aftersales service from Clare and team was second to none.
I would recommend.

Purely Diamonds ããã®åç
What an amazing experience, you can buy from purely diamonds with confidence.
The website is great and easy to navigate
Great selection of products. Selection made then great communication which gives confidence when your spending a lot of money online. Phoned them up answered straight away and gave me confidence my order was in hand. I received the item which was packaged beyond expectations. Delivered ahead of the date and when I opened the box I was blown away by the quality of the product. A family run business which puts the customer first. Well done guys and thank you for a truly amazing experience. ð

Purely Diamonds ããã®åç
Purely Diamonds are amazing, got my first ring from them in circa 2011, since then I have bought another four rings. The rings have varied from straight from the website to totally bespoke, the options they offer would suit many people and for more bespoke works, they give sound advice and work with you to get you your hearts desired piece of jewellery. A very happy customer, who will be back!

Purely Diamonds ããã®åç
Amazing experience from start to finish with Tracey in Manchester. She made sure our wedding bands were exactly what we wanted and created a seamless process. Couldnât recommend enough!
Amy & Ben

Purely Diamonds ããã®åç
My partner found purely diamonds online, before going into the Manchester branch for an appointment.From the start customer service was amazing, Tracy was very knowledgeable and helped him every step of the way. We were able to get an appointment quickly for resizing and have since been back for our wedding bands. I sent over options to Tracy via email, she sent me pictures of my choices and a few more on her hand with my engagement ring on, which was really helpful, before booking an appointment to see them a couple of days after.
I have only positives to say about this company.
Thank you again for helping us!
Keira & callum

Purely Diamonds ããã®åç
Tracey from the Manchester branch helped us throughout our purchase. She went above and beyond and made everything nice and easy.

Purely Diamonds ããã®åç
Very good from start to finish. Excellent Customer Service snd advice
Very professional throughout the whole process. Stephanie was great was even able to find us a diamond size upgrade for same price.

Purely Diamonds ããã®åç
Tracey was amazing. Very professional, she gave us some great advice and helped us narrow down our choices to the perfect ring. Weâre so happy, weâre coming back soon for wedding bands because she was so brilliant. Thank you so much Tracey.

Purely Diamonds ããã®åç
Beautiful ring, customer service is fantastic, big thanks to Clare for all the help, highly recommend!

Purely Diamonds ããã®åç
Beautiful 4ct lab diamond tennis bracelet, thank you.
Fantastic customer service, helpful and patient.
Will definitely shop again

Purely Diamonds ããã®åç
When I made an order for an engagement ring and asked for a delivery date of what seemed like the impossible, Stephanie and her team managed to pull it out of the bag to deliver on time an absolute brilliant ring.
I cannot thank them enough for what they have done.

Purely Diamonds ããã®åç
Amazing help from Alex. I must've sent 100 emails asking questions and he/she was alwaya quick to respond, nothing was ever too much and they went above and beyond to give me information that i required to help me pick my perfect ring. I will only ever now buy from this company. I am so impressed and my ring is absolutely stunning. Thank you so much.

Purely Diamonds ããã®åç
I was let down by another online jewellery retailer. (5 weeks of broken promises/delivery)
I got in touch with Clare and explained the situation as we were due to leave the UK for our trip in 4 days. She took over everything from start to finish. Fantastic communication and a brilliant service as promised.
I need the ring resized and again this has been no problem. I have a very happy new fiancee and will only ever use Purely Diamonds again for anything.
Thank you Clare & Co!!!

Purely Diamonds ããã®åç
Great service from start to finish. After researching other diamond online retailers I chose Purely Diamonds because of their reputation and great reviews which I can confirm were well deserved. From my initial interest in a particular ring I quickly received a try at home sample and after several messages between myself and Alex in Customer Care ordered my trilogy diamond ring, a present from my husband for my 60th birthday. We arranged to collect the ring in person from their London premises where we were met by Clare. When we first saw the ring it was a real Wow moment. The quality of the diamonds were outstanding and Clare spent time going through the certificates and information relating to each diamond. Having never purchased a ring of this quality and carat before the whole experience was amazing. If I was ever fortunate enough to buy another piece of diamond jewellery or our daughters get married we would have no hesitation in going back to Purely Diamonds or recommending them to others.

Purely Diamonds ããã®åç
My daughter lost one of her earrings which I had purchased from Purely Diamonds last year. I contacted them to ask for a replacement and Alex was amazing. She was very helpful and efficient and placed the order for the replacement. She also asked for the other earring to be returned to ensure the replacement was an accurate match and also clean it so it looked new.
Really appreciate the care and consideration taken by Alex and would definitely recommend using Purely Diamonds.

Purely Diamonds ããã®åç
As always, excellent customer service during my recent visit. Thank you Anastasia for being so patient, welcoming and attentive. Such genuine, reliable and dedicated customer service. Always a pleasure to visit your showroom. Thank you Purely Diamonds Team. 10/10.

Purely Diamonds ããã®åç
My experience with Purely Diamonds was great, Anastasia was so helpful on our zoom call, helping me choose the exact ring I was looking for, her in depth knowledge on the jewlerry was exceptional. From start to finish they kept me updated throughout the process. I would 100% recommend reaching out to them regarding jewlerry or engagement rings.
Thanks again for everything.

Purely Diamonds ããã®åç
Purely Diamonds were absolutely superb throughout the entire process. Iâd left it a little late to organise an engagement ring and needed it sooner than their standard delivery times allowed. From the moment I got in touch, Alex in customer service went above and beyond â communication was outstanding, and they made sure everything was in place to get the ring ready in time.
The entire process was smooth and stress-free, from initial enquiry to final collection. To avoid any last-minute delivery delays, I chose to collect the ring in person â and Iâm happy to say the in-store experience was every bit as professional and welcoming as the service I received online.
Highly recommend Purely Diamonds for their exceptional quality, reliability, and customer care.
The ring was also absolutely stunning and my new Fiance is over the moon!!!

Purely Diamonds ããã®åç
Tracey in the Manchester showroom made the entire experience great from start to end. Tracey provided the appropriate time, care and consideration needed to cultivate the right engagment ring and wedding bands. She also went above and beyond to ensure that I got the ring on time and it actually exceeded my high expectations. Could not have envisioned this experience going any better.

Purely Diamonds ããã®åç
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