I bought a bottle of Aventus from JL and feel robbed as it doesn't last how it used to. Not even my hairdresser noticed my smell. I also had a bottle of Aventus Cologne (early batch) so I went to Fenwick and John Lewis to spray their latest batches - by the time I got home I couldn't smell it. The bottle I have at home, with just one spritz would last for over 12 hours. So if fragrance regulations have forced Creed to reformulate at the expense of performance then don't charge the same! I will never buy this again - save your money!