I’m cancelling my subscription
UPDATE
My most recent order was due for delivery on Saturday. On Saturday I had an email saying it was delayed. Then I had an email saying it was out for delivery. Then another saying it would be delivered on Sunday. On Sunday I had an email saying it would be Monday. On Monday an email saying it would be Tuesday and now it’s Tuesday and I’ve just had an email saying it will be delivered on Wednesday.
The very long convoluted response below makes absolutely no reference to their terrible terrible awful delivery service and complete lack of customer service and assumes only that I want to pay £5 a bottle for wine - I don’t expect to get drinkable wine in the UK for £5 a bottle but I do expect a company like this to use a reliable delivery service.
My advice to anyone thinking of taking out a subscription ? Don’t bother. Pop along to Tesco and buy whatever is on offer from their Taste the Difference range. With a discount it will be under £10 a bottle and you’ll actually get to drink it - unlike the wines ordered from Naked, which may or may not turn up at some point in the future.
Or, grab an inexpensive flight to Portugal and drink delicious local wine from the supermarket for €3- €4.
I’m cancelling my subscription. The wines have become more and more expensive and because they use Yodel for delivery the delivery dates are completely unreliable even when you choose the express extra cost service.
Not worth the hassle.
Naked Wines からの回答
Hi Anna, I am so sorry to hear that our prices have led you to cancel your account. I can understand that this feels disappointing but I hope I can explain this more and add some context.
As we support small independent wine makers, we'll never be able to compete with the likes of supermarkets' prices as they mass produce on a huge scale, leaving winemakers not being able to make their own wines, and have to keep up with demand for more juice year on year. A lot of wineries and winemakers have gone out of business due to having no choice but to join 'the co-operative' of mass production for large companies.
As a member with us, you do get a discount on every single bottle or pre-mixed case because you're directly helping to fund our wine makers, along with access to exclusive wines, and you'll get an invite to our twice yearly tastings to meet and the winemakers and drink their wines with them. So although our wines may be more expensive than the likes large supermarket chains, we do our best to rewards you with discount on what would be the retail price of the wine, by investing you money into amazing wines that wouldn't exist without Angels.
Our focus on quality wine and fair treatment for winemakers means we don’t sell any wines for a fiver. In the average £5 bottle, the biggest chunk of consumers’ money goes on taxes, staffing, shipping and packaging (all the stuff you can’t taste), which doesn’t leave much for what's inside the bottle... and can push winemakers to the wall.
We identified this squeeze on wine producers (and wine quality) years ago. Which is why our business model funds the winemaker up front. This allows us to cut out unnecessary costs that don’t impact the flavour or quality (importers taking a cut, the national account manager managing the relationship with the supermarket, the marketing team paying the agency to make a big budget television advert etc.)
Fundamentally, we believe that the money you spend should go on what’s inside the bottle. We are honest with our customers that the economics of wine are such that you more than double the value of the liquid by spending an extra £1-2 above £5. To ensure we are totally transparent, and to provide our customers with good value, we now use customer feedback to set the fairest price for all of our wines.
Our Angels have access to a 33% discount on the market prices for our wines, which can run as low as £9.99, and access to all of our exclusive sales which can run as low as £109.99 for a case of 12 plus the free 13th bottle. Every month our Angels can select a free full sized bottle to enjoy with their order, and several times in the year this bottle is upped to a premium fizz or a Magnum size bottle, just as an extra special thank you for supporting our winemakers. We also offer free delivery on our cases of 12. As well, we offer a premium and free speciality Wine Adviser service, where we can put you in touch with one of our wonderful experts who can chat to you about all things wine, curate a box of the more 'unusual' and speciality wines and tailor a case to your exact tastes! On top of that, we offer our Wine Guarantee whereby if you don't like a wine or it doesn't blow you away, we will credit you back for it so you can try something new on us! We like to really go that extra mile to make sure our Angels and winemakers feel very much taken care of and appreciated.
Our prices have had a small increase due to general rising costs and all of the complexities that go into producing fantastic wine for you and the rising costs for the winemakers. Please be assured though that we work hard to get the very best price for you as the customer, whilst paying our winemakers fairly as well for their products.
I hope this helps, please do pop us an email if you have any more questions, we are always happy to hear from you.
Jess @ Naked Wines