Rachel literally made my day at haine & smith opticians today, what a lovely lady. She fixed my sunglasses and was happy for a hug as payment. Thank you again. Rachel went above and beyond, Iâd recom... ãã£ãšèŠã
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My third pair of glasses from the Faringdon branch, staff are consistently friendly and helpful with a wealth of industry knowledge. A large range of frames to suit even my fussiness. And a great... ãã£ãšèŠã
Called in as a non Haine Smith customer needing several adjustments to my dreaded Flexon specs. Staff could not have been more attentive or helpful. Made several alterations going back and forth, repl... ãã£ãšèŠã
The service I received from the shop in malmesbury was better than good. It was exceptional. I took a pair of sunglasses in for the lenses too be changed. Nothing was too much trouble. They sent th... ãã£ãšèŠã
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Haine & Smith Opticians is an independent chain of opticians with 20 practices in and around Wiltshire. Since 1975, weâve been dedicated to delivering bespoke eyecare, priding ourselves on earning the lifetime loyalty of our patients. We provide both NHS and private eye examinations, and offer a wide range of spectacles and contact lenses to suit all styles and budgets, including premium designer frames known for their exceptional quality. We also offer hearing care services, including free hearing assessments, delivered with the same personal approach our patients expect. Our mission is simple: Expertly delivering bespoke eyecare to our region, earning lifetime loyalty since 1975. With over 50 years of experience, we continue to focus on long-term relationships, ensuring that each patient receives a personal and professional service tailored to their needs. We go above and beyond to create an exceptional patient experience, from thorough eye tests and hearing assessments to expert advice on the best eyewear and hearing solutions. At Haine & Smith, weâre proud of our local high street presence, our commitment to quality care, and our reputation as a trusted provider of eyecare and hearing care throughout the Wiltshire region.
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31A The Brittox, SN10 1AJ, Devizes, è±åœ
- 01672513686
- info@haineandsmith.co.uk
- haineandsmith.co.uk
4.9
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great customer service
staff are always very welcoming and friendly especially chloe, who is always happy to adjust and clean my glasses! all round great service
2025幎7æ17æ¥
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Haine & Smith Opticians ããã®åç
Dear Raphael,
Thank you so much for your kind words and for taking the time to leave such a positive review. We're delighted to hear that you received great customer service and that Chloe was able to assist you with your glasses. Your feedback means a lot to us, and weâll be sure to pass your comments on to the team.
We look forward to seeing you again in the future!
Best regards,
Thom Pears
Haine & Smith Highworth - Just moved to the area and the serviceâŠ
Just moved to the area and the service from start to finish was exceptional. Optician who tested my eyes explained everything in great detail. Assistant who helped me choose my glasses and gave advice with regard to the lenses went into great detail. Collected my glasses and they are perfect.
2025幎6æ5æ¥
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Haine & Smith Opticians ããã®åç
Thank you so much for your kind words, Hazel! Weâre delighted to hear that your experience at our Highworth practice was such a positive one. Itâs great to know our team made you feel welcome and took the time to explain everything clearly. Weâre so pleased your new glasses are just right, and weâre thrilled to have you in the area!
Years of great service
I've been using Haine & Smith Opticians in Devizes for several years and I'm very happy with their service. They are always friendly and attentive, give thorough eye tests and excellent advice. I continue to use them for spectacles and contact lenses. Many thanks and keep up the good work!
2025幎5æ14æ¥
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Haine & Smith Opticians ããã®åç
Dear Richard,
Thank you for your kind words and for being a loyal patient of our Devizes practice. We're so pleased to hear you've found our team friendly, thorough, and helpful over the years.
Your continued trust in us for both spectacles and contact lenses means a lot. We'll be sure to pass on your lovely feedback to the team.
Thanks again, and we look forward to seeing you next time!
Visit to the Devizes practice
I visited the Devizes practice for a routine eye exam. The atmosphere was calm and welcoming, and the receptionist was both friendly and attentive.
My eye exam was carried out by a kind, informative optician who made the whole experience comfortable. They were refreshingly honest about my eyesight, which, to my surprise, has actually improved. This was especially reassuring after a disappointing visit to a High Street competitor not long ago where I was given a prescription that was far too strong and left me with a splitting headache. The new prescription from Haine & Smith felt much more accurate and made a lot more sense.
I was considering getting contact lenses for the day-to-day, and the optician said it might not necessarily be worth it for how much better my vision has become, or only have some spares for events/special occasions. Again, great honesty with not trying to sell me something for the sake of it.
They have a great range of brands there, lots of jazzy colours and styles. I will be popping in soon to get my new prescription made up.
I used to be a Haine & Smith customer in Marlborough and had nothing but great service there, I wont go anywhere else now!
2025幎5æ7æ¥
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Haine & Smith Opticians ããã®åç
Dear RD,
Thank you for your kind feedback and for choosing to return to Haine & Smith. We're so pleased your recent visit to our Devizes practice left such a positive impression, and that you felt well cared for by the whole team.
If youâre planning to pop back for new spectacles, nowâs an ideal time - weâve recently introduced a refreshed collection featuring high-quality, stylish frames that balance timeless design with contemporary flair. Whether you're after something subtle or more distinctive, thereâs a great variety to explore.
We look forward to welcoming you again soon.
Donât go
They were horrible made children cry would not recommend, Also didnât find problems with eye but other option 1-week later did
2025幎4æ11æ¥
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Haine & Smith Opticians ããã®åç
Dear Roarke,
Weâre very sorry to hear that your experience left you feeling this wayâespecially as we pride ourselves on creating a welcoming and supportive environment for all our patients, particularly children.
Weâve reviewed our records and there may be a historic appointment under this name, though from eight years ago. In that case, we note that our team identified a potential concern and made efforts to arrange a follow-up to ensure the best possible care. Unfortunately, the follow-up didnât go ahead at the time, and weâve had no further contact since.
If this review relates to a more recent visit or to someone else entirely, we would welcome the chance to investigate fully and understand more. We always take feedback seriously and aim to resolve any concerns with care and professionalism.
Please do feel free to reach out to us directly at info@haineandsmith.co.uk so we can look into this further.
H & S Head Office (Devizes) *NOT* the Branch
One of the owners (being the) Technical Director (Thomas Pears) is an expert at "passing the buck" and "NOT taking ownership of a complaint" registered against him/head office.
Following non existent customer care (at head office level) Thomas felt it would be "better" if the manager of the Corsham branch (who I get on very with) smooths over a complaint against him/head office (quote "because she offered") rather than he dealt with it himself. Of course that was totally unacceptable. I insisted on taking the matter up with him direct. I heard a lot of passing the buck saying "maybe my lady didn't pass the message onto me properly/perhaps there was miscommunication" etc. All unacceptable. This was a simple complaint that did NOT need to be escalated so highly. IN MY OPINION... great examples SHOULD come from the management/top (not bottom upwards!!)
2025幎3æ26æ¥
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Haine & Smith Opticians ããã®åç
Dear Mrs Huish,
Thank you for your review. Iâm sorry that your recent experience left you feeling frustrated and unheard, particularly regarding the follow-up to your original request.
Iâd like to clarify that your initial contact with Head Office concerned help with editing your Google review - something outside of our usual remit, but we were still happy to assist. Unfortunately, due to staff availability at the time, we werenât able to return your call immediately. By the time my colleague was free to respond, it appeared that the review had already been successfully updated, and we genuinely believed no further action was required.
After your second review raised concerns, I personally discussed the matter with our Corsham Practice Manager, who kindly offered to reach out to you as she already had a good rapport with you. Her intention was to help, not to deflect your complaint. Nonetheless, I followed up with a direct phone call myself, as requested.
I'm sorry if my attempt to explain the situation gave the impression that I was avoiding responsibility, that was certainly not my intention. I take all feedback seriously, and regret that my efforts to resolve things left you feeling dissatisfied.
Rules over Customer Need
I have purchased several pairs of very expensive varifocals from Haine and Smith over the years. Whenever there is a problem it's like dealing with folk who want to treat you like a primary school pupil. Everything becomes a test of wills and there's a seeming lack of appreciation of the customers needs over the "rules".
2025幎3æ13æ¥
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Haine & Smith Opticians ããã®åç
Thank you for taking the time to share your feedback, though we are very sorry to hear about your experience. We always aim to provide a supportive and respectful service to every patient, and weâre disappointed to hear that you felt this wasnât the case.
Your long-standing custom means a great deal to us, and we would like the opportunity to resolve this and restore your confidence in our service. Please feel free to contact our team directly at info@haineandsmith.co.uk or call us on 01672 513686 so we can discuss your concerns further.
Thank you again for your valuable feedback, which we will take on board as part of our ongoing commitment to improving our service.
Wonderful
Wonderful. Friendly, informative, knowledgeable. Iâve been to other opticians in the past but these are by far the best. I wouldnât go anywhere else now.
2025幎2æ27æ¥
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Haine & Smith Opticians ããã®åç
Dear Ian,
Thank you for your fantastic review! We're so pleased to hear that youâve found our service to be the best and that you wouldnât go anywhere else â thatâs the highest compliment we could receive.
Our team always strives to be friendly, informative, and knowledgeable, so itâs great to know that this has made a difference to your experience. We truly appreciate your support and look forward to seeing you again in the future!
Best wishes,
Thom Pears
Premier opticians
My third visit to the premier opticians around. In the last twenty years I've tried most high street opticians and a couple of online stores, too, and received a variety of services from just plain average to poor [online] which is broadly what I anticipated. But Haine and Smith are head and shoulders above them all. Fantastic service and treatment. The eye test was comprehensive and so professional, and every aspect and condition of my eyes and vision were covered in great depth and detail. Everyone in the practice was so pleasant to deal with and couldn't be more helpful.
There are opticians, and then there's Haine and Smith. A premium service. I for one wouldn't consider going anywhere else.
2025幎2æ25æ¥
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Haine & Smith Opticians ããã®åç
Dear Alan,
Thank you so much for your wonderful review! Weâre absolutely delighted to hear that your experiences with Haine & Smith have stood out from the rest. Providing comprehensive, modern eye care combined with 'tried and tested' exceptional service is at the heart of what we do, so itâs truly rewarding to know that weâve earned your trust over the years.
Your kind words about our team and the thoroughness of your eye test mean the world to us. Weâre grateful for your loyalty and look forward to welcoming you back whenever you need us.
Best wishes,
Thom Pears
Having sat on my glasses
Having sat on my glasses, they became lopsided when I put them on. Thought I may have purchased them from Specsavers, though through a different branch from Trowbridge. They could not help as they didn't think they were Specsavers glasses, and they have broken a few before, when trying to adjust them for customers.
So I took them to Haine and Smith, who, even when told we hadn't bought them from themselves, were very happy to adjust them for me. When I asked if I could pay, the very efficient, helpful and friendly Optometrist politely declined, saying it was free. Remarkably different from the attitude at Specsavers.
Well done Haine and Smith, and thanks again for your helpfulness, kindness, and professionalism.
2024幎11æ22æ¥
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Haine & Smith Opticians ããã®åç
Hi Matt,
We're thrilled that our team could help you with your broken glasses and that you had a great experience at our practice. We hope to see you again soon!
Highly professional and friendly staff
2024幎11æ12æ¥
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Haine & Smith Opticians ããã®åç
Thank you for taking the time to leave us a positive review, Malcolm!
Visited the Chippenham branch
Visited the Chippenham branch for my eye test and new glasses, lovely staff , all so friendly and professional , would definitely recommend them !
2024幎10æ3æ¥
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Haine & Smith Opticians ããã®åç
Thank you so much for your lovely review and for choosing Haine & Smith in Chippenham for your eye care! Weâre delighted to hear that you found our team friendly and professional, and we truly appreciate your recommendation. Itâs always our goal to provide the best service possible, and your kind words mean a lot to us.
We look forward to welcoming you back in the future.
Gentleman at Malmesbury store wasâŠ
Gentleman at Malmesbury store was brilliant! Repaired my glasses immediately after I dropped in on the off chance, and went over and above to ensure everything was fine. Thank you!
2024幎8æ16æ¥
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Haine & Smith Opticians ããã®åç
Thank you for taking the time to leave us a positive review, Mark! We are delighted to learn that our team could repair your broken glasses. We look forward to welcoming you to our Malmesbury practice again soon.
Visited Haine & Smith Gorse Hill lastâŠ
Visited Haine & Smith Gorse Hill last week for an eye test, optician examined me very well, made me feel relaxed and confident in his ability. My prescription had changed so I needed to order some new glasses, the dispensing optician listened to what I wanted and help me choose some very nice frames without trying to over sell me anything I neither wanted or needed, overall a very good experience and I will definitely be going back to Haine & Smith for my future needs.
2024幎8æ1æ¥
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Haine & Smith Opticians ããã®åç
Thank you so much for sharing your kind words, Scott.
We are delighted that the team at our Gorse Hill practice were able to assist you during a recent visit. We look forward to welcoming you back again soon.
Haines and smith Trowbridge
Haines and smith Trowbridge
Rachel was brilliant great service
2024幎7æ23æ¥
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Haine & Smith Opticians ããã®åç
Thank you for taking the time to leave us a 5* rating, Ian! We look forward to welcoming you again soon.
Excellent and Friendly Service
Excellent service with everything explained for my eye test and subsequent new glasses. Very professional and friendly and I would definitely recommend Haine & Smith Opticians.
2024幎5æ30æ¥
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Haine & Smith Opticians ããã®åç
Thank you so much for taking the time to leave us a 5* review, Michael. We are delighted to learn you have had a positive experience at one of our practices and we look forward to welcoming you again soon.
The Best Opticians of My Old Life!
I am not sure I have ever felt so looked after as I did last Wednesday, 31 January 2024, at Haines & Smith in Melksham, Wiltshire. As soon as I walked in with my wife the fantastic Jenny and Sophia were there to look after us in a clean, bright atmosphere and made us feel nothing was too much trouble. I saw the optician, Pardeep, without delay and she is simply the best; she listened carefully to the problems that have developed with my eyes over the last few months and then carried out many tests to discover the reasons, which resulted in a referral to a cornea specialist. As I have Diabetes 2 she even put some drops in my eyes, sent me home for an hour and then immediately saw me again to look into the backs of my eyes to ensure nothing was missed. I challenge anyone to find a better opticians in the Country, I am nearly 64 and have had eye issues since I was about 9 so have seen many opticians down the years and this was my best experience. Thank you everyone.
2024幎1æ31æ¥
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Haine & Smith Opticians ããã®åç
Hi David. Thank you so much for leaving us a glowing 5* review. We are delighted to hear that Jenny, Sophia, and Pardeep were able to assist you and your wife at our Melksham practice.
We hope to see you both again soon.
Excellent service.
I have been a customer of Haine & Smith since 2016, and have always been very satisfied by their professionalism, as well as their friendliness and a nothing is too much to ask attitude. Through personal experience I have complete confidence in their optometrists and have never had any problems or doubts whatsoever. I can highly recommend them every time. Give them a visit next time you need an eye examination.
2023幎12æ28æ¥
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Haine & Smith Opticians ããã®åç
Thank you for leaving us a 5* review, David. We are thrilled that our team has been able to positively serve you over the years. We look forward to seeing you at one of our practices again soon.
Replaced broken rimless legs
Replaced the broken legs on my rimless glasses in10 mins with a pair found in the store. Lost for words when they would not even charge me. Outstanding service from very friendly people.
2023幎12æ1æ¥
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Haine & Smith Opticians ããã®åç
Thank you for leaving us a 5* review. We are thrilled that our team was able to repair your broken glasses. We hope to see you again soon.
Very helpful
Very helpful, kind staff. Going that extra mile to tweak my daughter's glasses when she was accompanying me for my appointment. Efficient and run on time too.
2023幎8æ29æ¥
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Haine & Smith Opticians ããã®åç
Hi there. Thank you so much for the 5* review. We're pleased to hear our team could help with your daughter's glasses while you had your appointment. We look forward to serving you both again soon.
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