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After having read the book "Hook Point" by Brendan Kane, I decided to take things one step further and enroll in coaching. Needless to say, I consider it to have been one of the best decisions I made... ãã£ãšèŠã
My journey with HookPoint has been a mini master's class in virality. Michael and his team are a tremendous resource that truly know what they are doing. HookPoint has a deep understanding of au... ãã£ãšèŠã
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About Hook Point
Who We Are: Hook Point is an industry leader in viral content strategy and social media marketing. With over 18 years of experience, weâve partnered with global brands, influencers, and creators like MTV, Paramount Pictures, and Taylor Swift to help them capture attention and build lasting engagement in todayâs digital landscape.
Our Unique Approach: We specialize in our Viral Content Model, a research-backed approach that empowers brands to generate massive visibility and real conversions. From initial strategy to execution, our work creates an impact that resonates and endures.
Why Choose Us: Hook Point stands out by delivering measurable results tailored to each clientâs needs. Whether youâre a solo creator, an emerging startup, or a recognized brand, our strategies are designed to help you stand out in a crowded market, amplify your reach, and turn views into revenue.
Join the ranks of successful brands that have unlocked growth through Hook Point's strategies. Ready to transform your brand's visibility?
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In-depth, comprehensive understanding of virality
Brendan and his team are legitimate mad scientists when it comes to social media. The amount they study and break down the mechanics of vitality was truly impressive. I had never seen such in-depth, comprehensive analysis and itâs no wonder why they are so great at what they do.
Brendan Kane knows his game
Brendan Kane knows his game. One sitting with him was able to help me redirect my focus into the direction I could actually build on - and I did. Definitely recommend working with him.
Brilliant advice, learn from Brendan Kane
Brendan Kane was instrumental in helping us to create award winning ads at Source Naturals. His understanding of the visual medium to capture attention and deliver value is unmatched. Learn from this man.
I regret signing up for Hook Point's Misleading, Unresponsive, and Poorly Delivered ProgramâŠ
I regret signing up for Hook Point's online training program. The company promised a comprehensive, actionable course to help grow my business, but they failed to deliver on every level.
Below they state that they gave me a strategy, but they had me pick formats and then they sent me a spreadsheet with different formats to watch. They didn't help me create any content or give guidance for building out content in the formats and that is the reason I didn't join any of the calls.
It took several weeks just to gain access to the courses, and by then, my business had already lost momentum. The course content was generic, and contrary to the impression given during the sales process, Brendan Kane was not even the main instructor in the videos. To make matters worse, the company ignored my emails of concern when I reached out about these issues.
They never disclosed that their methods required a specific number of followers to work, nor did they warn that without this, success would be unlikely. Instead, they gladly took my $9,400 and encouraged me to take out a loan, which felt like entrapment. Rather than helping my business, this program pushed me further into financial hardship and ultimately caused my business to shutter.
I strongly advise against this program for anyone considering it. Hook Pointâs practices are misleading, their delivery is subpar, and their lack of support is unacceptable.
I sincerely hope that anyone that reads this doesn't waste their money.

HookPoint ããã®åç
They know the science of going viral
If you want a formula to go viral, in a way that feels good to you, they will help you find it!
Massive wins in Organic Social Media Content for our business!
As COO of GetClients.com we've been working with Brendan and his team to enhance our Organic Social Media Content. It's been a pleasure working with the Hookpoint team. They are obsessively meticulous with their research on virality with a full range of content types. The learnings from the calls and reporting has been next level. The results speak for themselves as we've increased our views, followers, and overall reach on our accounts.

HookPoint ããã®åç
I have seldom been so negative about a company
I gave 1 star but this entire coaching is not even worth a dollar.
I paid a lot of money around 10,000 dollars for very bad coaching. The coaches made it very difficult to review my posts in the beginning because they were in Dutch while it was promised before I bought the program, that the language won't be a problem. After paying, the coach insisted to do my posts in English while my target group is Dutch speaking! Hookpoint indicated that they had a translator program but this was not used in the beginning. So in advance of the coaching session I was asked to translate my posts into English and send them prior before the meetings. But even then my translated posts were not viewed and I was asked during the meeting to translate my post into English. Last but not least, I indicated that I am not great in coming up with ideas for my social media posts and in that area too I received little help.

HookPoint ããã®åç
Truly Remarkable Experience
We recently had the pleasure of working with Brendan Kane and his team at HookPoint, and I couldn't be more impressed. Brendan's deep understanding of digital marketing and social media strategy is truly remarkable. His ability to break down complex concepts into actionable steps has been invaluable in helping our brand reach new heights.
What sets HookPoint apart is their innovative approach to capturing attention in a crowded marketplace. Brendan's insights on creating viral content and engaging with audiences have been nothing short of inspiring and have truly changed the game for us. The team's professionalism, creativity, and commitment to excellence are evident in everything they do.
If you want to elevate your brand's presence and make a real impact online, I highly recommend Brendan Kane and HookPointâtheir expertise and passion for what they do make them a standout choice in the industry.

HookPoint ããã®åç
Katie Couric Media & Yahoo!
When helping us at Yahoo! and Katie Couric Media, Brendan provided us invaluable insight and actionable items to understand our viewers' behavior, adapt our content creation, and maximize placement and promotion of our stories on all social and digital platforms.

HookPoint ããã®åç

HookPoint ããã®åç
Fantastic Learnings on Mindvalley Social Media Mastery
Love the Teaching of Luke and Brendan on Mindvalley Social Media Mastery Classes!

HookPoint ããã®åç
âHook Point brought an incredibleâŠ
âHook Point brought an incredible combination of social media and communication expertise. Under their guidance, we invested in social and reoriented our team to streamline and improve internal communication. We began to have great conversations and brainstormed breakthrough ideas that led to exceptional growth. The efforts paid off: We used our success on social media to show key retailers that they were taking on the best product in the market.â

HookPoint ããã®åç
We have worked with Brendan andâŠ
We have worked with Brendan and Hookpoint. They are extremley knowledgeable, which is evident in Brendans execution. We highly recommend their services.
Mind Jump Magazine

HookPoint ããã®åç
Brendan has an truly deep understandingâŠ
Brendan has an truly deep understanding of the intricacies that determine whether a piece of content succeeds or fails. It's truly exceptional. He's also a top quality guy and very professional. I highly recommend working with him if you have the opportunity
They have cracked the code on viralâŠ
They have cracked the code on viral content. Not only do they know why content goes viral they know how to train other creators to do it. Not only did they completely figure it out, but they continue to study every new viral solution every single day, just to be sure to that as soon as any tiny change is displayed, or anytime anything new is introduced, they are on it immediately! They are like scientist who continually validate and refine their findings. The HookPoint team is truly amazing. Thank you to Brendan, Michael, Luke, Jeff and Samantha!
Transforming Connections
We've been closely collaborating with Jeff King at Hook Point, honing a communication style that not only builds relationships but also grabs our audience's attention. Recently, we applied these insights to a video campaign that really struck a chord with our viewers, demonstrating how powerful it is to understand their interests and needs. We've also integrated this approach into our couples coaching programs, where it's made a huge difference in equipping others with tools and skills to enhance their lives. This shift has completely revamped our marketing strategies, making them more effective and engaging. If you're aiming to deepen your connection with your audience, Hook Point provides invaluable techniques.
Jeff King is amazing
Jeff King is amazing! I worked with him to learn how to use the Process Communication Model to relate to the most people in my posts and in my daily life. PCM has been a game changer for me. I now teach PCM to managers of companies as a way to improve company culture, retain employees, and to ultimately make more money.
Luke is Awesome!
I recently had the pleasure of working with Luke at Hookpoint, and I couldn't be more satisfied with the experience. From the moment we began, it was clear that Luke possesses an exceptional understanding of social media dynamics and what truly makes a video go viral on the internet.
Luke's approach is both insightful and practical. He has a knack for breaking down complex concepts into digestible, actionable steps. His in-depth knowledge of social media hooks helped me understand how to captivate and retain an audience's attention effectively. Luke walked me through various strategies, providing real-world examples and references that made it easy to grasp and apply these techniques to my own content.
Moreover, his passion for the subject is contagious. Luke's enthusiasm and commitment to helping his clients succeed are evident in every interaction. He took the time to understand my specific needs and goals, tailoring his advice to ensure it was relevant and impactful.
Thanks to Luke's guidance, I now have a clear roadmap for creating compelling content that has a higher potential of going viral. If you're looking to elevate your social media game and learn from one of the best in the industry, I highly recommend working with Luke at Hookpoint. It's been an enlightening and rewarding experience!
Expert Social Media Strategies That Drive Results
Iâve consulted with Hook Point for several of my clients who are authors wanting to promote their books using social media strategies. Brendan is one of the smartest people Iâve ever met. He is quick, insightful, and easily intuits what will help someone reach their marketing goals. One client significantly increased their Instagram following and book sales. Another client gained clarity on how to best launch and promote their upcoming book. Both clients were extremely impressed with his tailor-made solutions. I highly recommend reaching out to Hook Point for your digital strategy and social media needs. If you want to go viral and make a mark, this is your team.
Great book, great insight
Have benefitted from the knowledge of Brendan and his books and consulting for many, many years and practice many of his prinicples and guidance with great success to today. Hook Point is his best book yet. The approach 100% has been effective here.
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