Be careful!
I looked into this business carefully before making a purchase because it presents itself as a Melbourne/Australian fashion brand. However, I found several things that raised concerns.
This appears to be a cross-border dropshipping business model. The brand is presented as a local Australian boutique, but the operation appears to be connected to the Netherlands, with products supplied and fulfilled from overseas rather than through a traditional local retail store.
The website gives the impression of an established Melbourne business, including a âmoving saleâ story, but I could not find clear evidence of a physical Melbourne store or a matching Australian business presence. The return process also indicates overseas handling, with customers responsible for international returns.
I also noticed similarities with other online fashion stores, including very similar policies, website structure and business practices. This raises questions about who actually operates the store, where products are coming from and whether customers are being given a clear picture before purchasing.
Customers should carefully research this type of online store before ordering. Very deceiving!








