Misleading advertising – "Ultimate" is not ultimate / Avoid Lifetime deals!
I purchased the "WCFM Ultimate" Lifetime license based on the explicit promise of an "Advanced Capability Controller" to manage user roles like "Shop Manager" via a simple UI.
The Reality:
The software does not work as advertised. Even though the "Shop Manager" role is visible in the settings and toggles are set to "OFF," the features remain visible and active in the dashboard. After a clean test on a fresh WordPress install, it became clear: the software simply ignores its own settings.
The "Bait-and-Switch":
When I contacted support, they admitted that the "Ultimate" version cannot control the Shop Manager role. Instead, they demanded an additional $149 for the "Groups & Staff" add-on to get the functionality that is already advertised and shown in the Ultimate UI. This is a classic bait-and-switch tactic.
Support & Refund:
The support is slow and unhelpful. They refuse any refund, hiding behind their "No Refund for discounted/lifetime items" policy, even though the product is fundamentally "not as described."
Summary:
They lure you in with "Lifetime" deals and "Ultimate" branding, but then lock core features behind additional paywalls. This company is untrustworthy. I have opened a dispute with PayPal and will not spend another cent here. Save your money and look for professional alternatives like Dokan.




