Bucherer UK レビュー 

Visited Rolex store in Covent Garden’s early this month, kristoff was amazing, kind and patient and really knew his stuff. Highly recommend him if anyone wants to get a Rolex, he will for sure give you the 5 star treatment :)

Visited Bucherer Covent Garden today, whilst passing and very pleasantly surprised by the experience. Staff were all attentive and polite with no 'attitude' like some high end boutiques sometimes give. So very welcoming. I tried on quite a few watches, from my current budget right up to dream, lottery territory. They were only too happy to oblige. The industry need more of this approach - long term thinking for customer care. A big thank you. Real food for thought and I expect to return and purchase at some point, to add to the collection! 😁

Thank you for having such a wonderful salesperson, Holly, in the Messika shop by Covent Garden. She was so lovely that we ended up buying a very beautiful necklace!

Great service,excellent quality

They are still adhering to the outdated idea of having a long ‘purchase history’ before being offered a Rolex. I visited last year to put my name down, was told this year that they had the watches, but didn’t offer it because there were other customers who had a purchase history with them. Pathetic! So you want me to buy things I don’t want or need before I’m offered one? I’d be paying the same price as the ones with a purchase history. Giving Rolex a bad name.

Had a wonderful experience visiting the Covent Garden store. Hoping to check out the latest examples of the Rolex Certified Pre-Owned watches, especially the GMT range. My wife and I were greeted by by Alessio who was happy to retrieve a number of Rolex GMT examples to handle and try on. Alessio then hosted a relaxed (champagne included) and informative tour of many of the remarkable examples of watches and jewellery on offer in store, detailing each brand and their heritage. Customer service at its finest. Our visit to the Bucherer store complemented our weekend experiences in London.

⭐️⭐️⭐️⭐️⭐️ An Unforgettable Visit with Danilo at Bucherer Covent Garden

Our visit to Bucherer Covent Garden was truly special thanks to Danilo. From the moment we walked in, he made us feel so welcome as a couple — warm, genuine, and incredibly knowledgeable. He took the time to understand what we were looking for and guided us with such care and passion.

Danilo turned what could have been a simple visit into a memorable experience we’ll always cherish. His professionalism, kindness, and authenticity made all the difference.

If you’re visiting Bucherer, ask for Danilo — he’s an absolute gem. We’ll definitely be back! 💫

I would like to thank Sumra, at Bucherer Covent Garden, for helping me get a Norqain Enjoy Life, probably one of the last ones available from the last drop, I see some negative reviews, but on reading them, I think that’s because people think they can just walk in and buy a Rolex Sub or a Daytona…..but certainly my experience with Sumra and the staff couldn’t have been better, everyone there was patient, helpful and knowledgeable. I wouldn’t hesitate to recommend Bucherer Covent Garden and I’ll certainly be back.

I had the absolute pleasure of visiting Bucherer Covent Garden and was assisted by Maryam Amirashayer over several visits, whose service was nothing short of exceptional. From the very beginning, she made the entire experience welcoming, professional, and genuinely enjoyable and did all she could to help me achieve my dream of purchasing a Rolex to recognise a milestone moment.

Maryam went above and beyond to ensure that I felt valued as a client. She took the time to understand what I was looking for, patiently guided me through the different models, and followed up with thoughtful communication. Her professionalism was matched only by her warmth and knowledge, which made a real difference in helping me make my decision.

Thanks to her, I was able to purchase a stunning Rolex 126711CHNR. The process was seamless, and I couldn’t be happier with both the watch itself and the outstanding level of service I received along the way.

I would wholeheartedly recommend Bucherer Covent Garden to anyone looking for a truly premium experience, and I cannot thank Maryam enough for her support, expertise, and kindness. She is a credit to the team, and I look forward to returning in the future.

Amazing service and delighted with the watch. Communications were excellent and delivery was very prompt

Top quality watch and customer service. Took several months to get my watch, though not all done to bucherer. Andrew always responded to my query of where the watch and strap were. It was worth the wait. Love e watch.

Bucherer has a proud history and are iconic in the world of horology. I have attended Bucherer events over the years, including events at The Lanesborough and The Savoy. My experience with Bucherer began on a high when I walked into the Covent Garden store in 2022. I was assigned to a lovely gentleman. I purchased 3 Rolex watches and a diamond ring during the course of my relationship with the first sales associate. This gentleman moved on and I was assigned to another lovely gentleman. Unfortunately he also moved on to AP within a few months.

Bucherer didn't assign me to anyone after this. I met another lovely sales associate at a Bucherer event, but he was more of a jewellery specialist and so he couldn’t help secure any watches. I then went in store to speak to the Covent Garden manager, who assured me that he would assign me to my local Knightsbridge store as the chances of securing a Rolex are higher there. I was connected me to a gentleman at Knightsbridge, who stopped replying to my emails. I then informed the manager that I didn't receive any response from Knightsbridge, after which the manager also stopped replying.

Highly disappointed at this level of customer service. I have since formed a relationship with WOS, who are offering me a far superior service, in line with my loyalty. Bucherer: your clients should not be chasing you. You are operating in a highly competitive industry, where your word of mouth reputation can make or break you over the years.

I had my watch serviced at Bucherer, and after wearing it fewer than 6 times in under 2 years, the chronograph hand detached. This should never happen after a professional service. When I raised the issue, they claimed the watch had suffered an impact — which is completely untrue. To make matters worse, they provided false 'evidence' to support this baseless accusation. This shows a complete lack of accountability and integrity. For a luxury brand, this is extremely disappointing. I strongly advise others to stay away.

My husband and I visited your store in Covent Garden in May.
We had an appointment with Danilo and James who I can only highly recommend. They always go above and beyond and treat us like part of the Bucherer family.
The atmosphere is always relaxed and not pressured. They always seem to understand our requirements and are always able to deliver.

Beware packages! The only way to get your desired watch here is if you buy something else they push alongside it. They will push for jewellery and pieces they are unable to sell. Unfortunately goes all the way up to store director, head of retail and others. Both walk in and existing customers aware. Timestamped receipts available.

On the 25th of January, I purchased a £7,000 watch from a Bucherer store, only to find that the strap was too large and could not be adjusted beyond a certain point. I was reassured that a smaller strap—one that is available but was not in stock—would be ordered and sent to a local boutique for fitting. I made it clear that I would only be in London on the 21st or 22nd of February, and this was the agreed-upon arrangement.

Since then, I have emailed them weekly, only to receive a single, completely irrelevant reply that did nothing to address the issue. Seven days ago, I also submitted a formal complaint online, which has been completely ignored.

As it stands, I have spent £7,000 on a watch I cannot even wear, and Bucherer has shown zero interest in resolving the problem. Their complete disregard for customer service is frankly disgusting. If this is how they treat paying customers after a significant purchase, I can only warn others to stay far away.

Think about avoiding Bucherer if you need even the most basic level of post-sale support.

EDIT: thanks for the reply, you can contact me on the email you have for my profile (Sandro Di Simplicio)

Great place for something a little bit special. Relaxing atmosphere, no pressure 👍

I purchased a ring for £2,500 (Order placed: September 17, 2024) from Bucherer Fine Jewellery in Covent Garden. As the ring was too big, my partner returned it for an exchange. We were assured that while it might take some time, it would be ordered immediately from Switzerland and, most importantly, that we would definitely receive it before Christmas.

It is now mid of February, and we still have not received the ring. Not only have they failed to meet every deadline they set, but the customer service has been appalling—we no longer receive updates, responses, or any indication of when (or if) we will ever get the ring back.

This experience has been deeply frustrating and disappointing. I expected better from such a well-known jeweler, especially one located in Covent Garden. Trusting them with such a significant purchase now feels like a mistake. I would strongly caution anyone considering a purchase from them to think twice, especially if customer service and reliability matter to you.

AVOID I visited to get my 12 year old Rolex repaired cleaned and serviced.

I was quoted £1,000 and not more than £1,200. It would take 6-8 weeks.

After 4 weeks I was called and told it would be more than £1,800, I didn't really have a choice and said yes. ( The value of the watch is around £6,000).

After 10 weeks I called and asked if my watch was ready. I was told the following week.

When I left my watch I requested that a link pin was replaced as a jeweler friend had made me a platinum pin replacement. However I asked for the pin to be returned to me and the young lady wrote that on her iPad when I left my watch.

When I returned to collect my watch I asked for the pin I had requested. The older lady who served me told me they had no record of this request and told me she could do nothing.

I was agasp as I pointed across the room at the young lady I remember requesting it from.

The disdain I was treated with the upselling whist the watch was in repair and the theft of the tiny platinum pin means I would NEVER return to this store.

I had an outrageous experience at Bucherer on Bahnhofstrasse in Zürich, one of the most expensive and prestigious streets in the world. My Bucherer watch, a treasured gift from my father 35 years ago, stopped working. This watch, originally purchased for 300 CHF, holds immense sentimental value.

To my disbelief, I was told by Daniel Acat, the department manager for pre-owned watches and after-sales service, that Bucherer no longer repairs Bucherer vintage watches due to a policy change two years ago. Let that sink in: a company named Bucherer refuses to repair their own Bucherer vintage watches.

What’s even more appalling is they provided no alternatives, no guidance—just a flat-out refusal to stand by their own brand. On Bahnhofstrasse, a street known for its heritage in fine watchmaking, this is nothing short of disgraceful.

They quoted an absurd 2,500 CHF for repairs—far beyond the 270 CHF I paid for full servicing at Bucherer eight years ago. Bucherer, a company founded in 1888, should honor their legacy and service their watches, whether they are one year or 100 years old.

This is not the service of a luxury brand. It’s a complete abandonment of their heritage and their customers. Bucherer has proven they care only about money, not their reputation or loyalty to those who trusted them.