Gap insurance seems genuinely useful if the worst happens. ALA was easy to quote with (even with a car where the registration hadn't yet filtered through to DVLA), the price was reasonable with some u... ãã£ãšèŠã
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Excellent service. Helpful, polite and very transparent. Everytime we contact ALA the call is answered promptly and the person response is clear and understandable. Would recommend this company to... ãã£ãšèŠã
My recent experience with your online service and customer support team. Having completed the online form, I found the process straightforward and easy to navigate, which made submitting my infor... ãã£ãšèŠã
I found the ALA website site very easy to navigate and use. The prices offered i thought were very competitive compared to some other providers. Any questions I had were quickly answered by staff.... ãã£ãšèŠã
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ALA Insurance ã«ã€ããŠ
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We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes itâs just nice to chat things through with someone - help you purchase a policy. Ask us anything, weâll answer any little question or query so youâre completely satisfied that youâre making the right decision for you. Weâve worked hard to earn our reputation with our customers and weâre working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you donât have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
5% off GAP with code TRUST5
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- Get 5% off your GAP insurance policy with us!
- Using code TRUST5, you can get 5% off your GAP insurance policy and 5% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information visit our website or call one of our friendly, UK-based team on 01653 916304.
Best Price Guarantee
If you find a comparable GAP premium online for less, we will match the price!

We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
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Unit 3, Park Farm Courtyard, Easthorpe, YO17 6QX, Malton, è±åœ
- 01653916304
- info@ala.co.uk
- ala.co.uk
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Easy website and good pricing/cover.
Always found the staff to be veryâŠ
Always found the staff to be very helpful and polite.
They have a great product knowledge.Always found ALA to be competitive in price.
Good prices
Have purchased Gap insurance several times now. Always a good price compared to a motor dealership. Good helpful service too
Arranging gap insurance for my recentâŠ
Arranging gap insurance for my recent car purchase was very easy and offered at a competitive price.
Excellent service
Excellent customer service
Excellent customer service with a policy at reasonable prices
Great quality
Easy to deal with
Easy to deal with , you can speak to a real person. They transferred my policy to my new car.
VerGap Insurancey easy to arrange gap insurance forâŠ
Very easy to arrange gap insurance for my recent car purchase at a competitive price.
Fair price for 4 years Agreed Value GAP insurance
The price for the Agreed Value GAP insurance I needed seemed fair. I noted that ALA has a good reputation online and was pleased to find the firm is based in North Yorkshire where I happen to live. The real test will come if I ever need to make a claim - which I obviously hope wonât be the case!
Easyand smooth purchase
The whole transaction was so easy.
Very helpful
Good Customer Service
Excellent person on the other end of the phone. Process was fast and efficient
Excellent customer reviews.
Good website, easy to understand what policies are available. Good customer reviews. Cheaper options available but I believe I've chosen the best.
Very easy to set up my gap insurance
Very easy to set up my gap insurance, good simple clear communication & very reasonable price .
Very helpful company
Very helpful company, and the lady assisting me was lovely. Good deal too!
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