Gap insurance seems genuinely useful if the worst happens. ALA was easy to quote with (even with a car where the registration hadn't yet filtered through to DVLA), the price was reasonable with some u... ãã£ãšèŠã
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Excellent service. Helpful, polite and very transparent. Everytime we contact ALA the call is answered promptly and the person response is clear and understandable. Would recommend this company to... ãã£ãšèŠã
My recent experience with your online service and customer support team. Having completed the online form, I found the process straightforward and easy to navigate, which made submitting my infor... ãã£ãšèŠã
I found the ALA website site very easy to navigate and use. The prices offered i thought were very competitive compared to some other providers. Any questions I had were quickly answered by staff.... ãã£ãšèŠã
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ALA Insurance ã«ã€ããŠ
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We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes itâs just nice to chat things through with someone - help you purchase a policy. Ask us anything, weâll answer any little question or query so youâre completely satisfied that youâre making the right decision for you. Weâve worked hard to earn our reputation with our customers and weâre working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you donât have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
5% off GAP with code TRUST5
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- Get 5% off your GAP insurance policy with us!
- Using code TRUST5, you can get 5% off your GAP insurance policy and 5% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information visit our website or call one of our friendly, UK-based team on 01653 916304.
Best Price Guarantee
If you find a comparable GAP premium online for less, we will match the price!

We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
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Unit 3, Park Farm Courtyard, Easthorpe, YO17 6QX, Malton, è±åœ
- 01653916304
- info@ala.co.uk
- ala.co.uk
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Friendly
Friendly, knowledgeable advisor very helpful dealt efficiently with my request.
Mis-sold a car warranty.
When our manufacturer warranty expired on our Peugeot e208 EV we signed up for the ALA extended warranty. We chose the most expensive Platinum option to ensure we got the best cover. The car broke down and the problem was diagnosed as an ABS wiring loom. ALA rejected the claim as wiring isn't covered. This is an electric vehicle so anything that is likely to go wrong is going to involve wiring! We feel we've been mis-sold a policy that doesn't cover our vehicle. Over £550 wasted over 2 years. I note that ALA now have a warranty for EVs but this wasn't available when we signed up.

ALA Insurance ããã®åç
So easy to set up
So easy to set up. In a matter of minutes you can be covered and know youâre wish a creditable company.
As ever super service in refundingâŠ
As ever super service in refunding remainder of previous policy and setting up a new one. Also competitively priced
Sales person knew the oroduct and wasâŠ
Sales person knew the oroduct and was able to help negotiate me to chose the right product
Easy to set up
Left a message to call me back
Left a message to call me back, next day got a call and GAP insurance sorted.
With ease to set up
easy access to information and toâŠ
easy access to information and to change details
Easy to enter details and got a quoteâŠ
Easy to enter details and got a quote for a car that others did not recognise. Brilliant !
Very happy with the service.
First class experience from 2018 to myâŠ
First class experience from 2018 to my new car march 2026very helpful thank you Diane
The lady who helped with the quote
The lady who helped with the quote, was very friendly and kind and gave excellent service over the phone
Fair price. Easy set up.
Clear and straight forward application. Quick and easy to set up.
Great Service From ALA
We've empoyed the services of ALA for many years and whilst having never made a claim they provide peace of mind at an affordable price...
Customer Service is 2nd to none.
Highly recommended
Purchased my insurance online
Purchased my insurance online
Quick and simple no jargons
Would highly recommend
Easy to set up
Happy Repeat!
I have used ALA on a number of occasions now and their customer service and friendliness is outstanding. They remain competitively priced too!
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